Marriott is shaking up its brand in a new campaign – "Travel Brilliantly – that in many ways highlights the absurdity of the marketing concept that: if you say it is, it is.
One minute Marriott is a fusty old brand, the next it is cutting edge cool because the ad people come up with sentences like – “This is not a hotel. It’s an idea that travel should be brilliant… It’s not only about where you’re staying. It’s about where you’re going.” More …



























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