Cheap Airfares, Marketing To Stimulate Flat Domestic Demand – Flight Centre

Flight Centre is hoping that cheap airfares and increased marketing will combine to stimulate flat demand from Australian consumers, a trend which led to the company's first profit downgrade in four years yesterday.

Australia's largest travel retailer is boosting its sales and marketing spend by 10% – from 1.0% of total turnover value to 1.1% of TTV – to stimulate demand, which it believes is still suffering from the Federal Budget way back in May. More 

ad - Sabre 1.12.14
ad - Sabre 1.12.14

Expedia Reveals Plans for Wotif…

Cyril Ranque, Expedia
Cyril Ranque, Expedia

New owner Expedia has confirmed at its annual partner conference in Las Vegas that it will shift Wotif.com onto its tech platform as soon as possible and is committed to preserving the core brand.

It will also maintain Wotif commissions at the present level for the time being and  invest more heavily in marketing.

Cyril Ranque, Expedia's Senior Vice President of Global Market Management, stressed that it is very early days with company execs still coming to terms with the Wotif business. More 

Controlling The News A Goal for Tourism Austraia

Tourism Australia wants to set up its own newsroom to generate content as it moves away from traditional advertising to what it calls "owned and earned" channels. Departing marketing boss Nick Baker also claimed TA could sell its content back to traditional publishers or give it away "because ultimately if I give it to the broadcaster I don’t have to pay to get it out there.” See Mumbrella  interview.

Hotel Competition Too Intense For Webjet

Logo - webjetWebjet has gone cold on the consumer hotels market just a couple of years after declaring the sector would be an engine of higher margin growth for the company,  which is heavily dependent on airline bookings.

MD John Guscic told shareholders yesterday that hotels are "no longer a key growth focus due to intense market competition" for the Australian online travel agent and that turnover from the sector is "expected to remain constant". More 

Upcoming Events

No Vacancy Australia 2015

THE BIG SQUEEZE
No Vacancy Australia 2015

The first round of speakers have been announced for No Vacancy Australia in Sydney on March 26.

Confirmed speakers include:

  • Bob East, CEO, Mantra Group
  • Paul Constantinou, Chairman, Quest Serviced Apartments
  • Jarrod Crump, Director of Revenue and Distribution, Accor Australia
  • Michael Daley, Insights Delivery Manager, Experian Hitwise
  • Dean Dransfield, Director, Dransfield Hotels and Resorts
  • Emma Fraser, Group Director of Marketing, TFE Hotels
  • Sean Hunt, Regional VP Pacific, Starwood Hotels and Resorts
  • Matthew Lawson, Director, Getaroom .com.au
  • Dan Lynn, Vice President Asia Pacific, HomeAway.com
  • Karin Sheppard, Chief Operating Officer - Australasia, Japan, Korea & AMEA
  • Ray Stone, Executive General Manager, Voyages Indigenous Tourism
  • Adrian Thompson, Director of Revenue and Distribution, Meriton
  • Stephen West, Executive General Manager, Turtle Beach Resort
  • Han Zantingh, Managing Director Asia, Brainjuicer

The 2015 theme is 'The Big Squeeze' - reflecting the intensely competitive travel marketplace.

Tickets are available for a limited time at the rate of $449 + gst, so book now and save.

No Vacancy 2015 is going to be a great day, featuring a topical tightly moderated program packed with industry leaders.

There'll also be excellent networking with 200+ delegates expected.

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TRAVELtech New Zealand

TRAVELtech New Zealand

TRAVELtech is heading to New Zealand for the first time in May, 2015.

It marks the international debut of Asia-Pacific's original travel internet and distribution event.

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No Vacancy Bali 2015

NO VACANCY BALI

Returns mid-September 2015

No Vacancy Bali will return bigger and better to the Island of the Gods in mid-September, 2015.

There are some exciting developments in store - check back soon for further developments.

The first edition of No Vacancy Bali was held for the first time this year.

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TRAVELtech Conference 2014

WHAT A DAY - TRAVELtech 2014

TRAVELtech 2014 has just wrapped up, and safe to say it was one of the best ever.

Vibrant crowd, excellent atmospere, strong program, lots of fantastic ideas.

Innovation & Inspiration ruled, at least for a day.

Highlights?

The interview with Skroo Turner (pictured), the entrepreneurial story of Anthony Hynes, the optimism of the Pitch It To Me crew, the sensational food, new friends and conversation.

Thanks to everyone who contributed: speakers, guests, sponsors.

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