By: Sting Pilapil

Sting Pilapil — Wed, 02 Dec 2009 00:08:51 +0000

tourism australia has continuously ignored the fact that australians would like their holidays cheap and affordable which they cannot get domestically…the tourism body instead of dealing with the problem head on resorted to expensive media campaign which resulted to flops and drops in domestic travel numbers…the brain dead think tank of the tourism body taught it was the only way…so they did the same thing year after year /except that they have more coctail functions more than ever/ and got the same result all the time…tourism australia failed to recognize the real competition is offshore….they're cheaper and experiences are unique….tourism australia's answer was to do more expensive advertising….i don't say advertising is a bad but what i'm trying to say is for them to complement their campaign with a working program….and work around the 'cheap and affordable' factor….

Comments on: Australian Domestic Holiday Costs Don't Add Up

By: Sting Pilapil