Travel Trends » John Lynch http://www.traveltrends.biz Incorporating TRAVELtech and No Vacancy Fri, 30 Jul 2010 05:01:52 +0000 http://wordpress.org/?v= en hourly 1 Stop ticking boxes, develop an actual strategy for social media http://www.traveltrends.biz/ttn555stop-ticking-boxes-and-develop-an-actual-strategy-for-social-media/ http://www.traveltrends.biz/ttn555stop-ticking-boxes-and-develop-an-actual-strategy-for-social-media/#comments Wed, 13 Jan 2010 00:22:39 +0000 John Lynch http://www.traveltrends.biz/?p=1782
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    • ]]>     Simon Cowell 'Red Faced'

    'Red Faced'

    Brace yourself, but having a group on Facebook of 40,000 members is not a social strategy. Either is 3,000 followers on Twitter. You may in fact be doing more damage than good. Do you actually know how your social networking is impacting your bottom line? Well you should. You also need to accept that your brand online is increasingly, only as strong or as weak, as the community it supports. This is something Simon Cowell (pictured) discovered with the X Factor vs. the the 'rage against machine community' in the race for the UK Christmas number-one slot. The community chose the top song in protest, leaving the X Factor/Cowell team red faced. So if this year you are to thrive you must have a comprehensive social media strategy. Full Story.

    Related posts:

    1. Social Media Works For Melbourne and Tourism Vic
    2. Rydges Gets Social With Media And FInds Customer Is Always RIght
    3. Search Under Threat From Social as 'Most Popular'

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