All posts by Martin Kelly

Mr & Mrs Kelly – What We Do

Mr & Mrs Kelly is a public relations and communications partnership founded in the pressure cooker environment of deadline journalism with the manipulation of words and messages at the core of what we do.

We know a great story when we see it, understand how to get journalists to your events, are experts at writing attention grabbing press releases and have long-term relationships with the people running newsrooms, magazines and websites across Australia.

Our services include:

  • Media Relations
  • Press Releases
  • Content Creation and production
  • Corporate Strategy
  • Media famil trip design and execution
  • Crisis Management
  • Event Creation and Management
  • Social Media

In addition, we offer custom publishing and video services (Angie has edited both the Scenic and Flight Centre magazine) while we are also excellent one-on-one communicators with extensive contact networks across Australia’s leading travel companies.

Mr & Mrs Kelly – Who We Are

Angie Kelly

Over a 15-year career at Fairfax Media in Sydney, Angie edited numerous major newspaper sections at the Sydney Morning Herald and the Sun Herald including the successful Traveller on Sunday section.

Her understanding of custom and client publishing was developed over a seven year stint as Sunday Special Reports Editor producing magazines covering travel, shopping, food, fashion and property in collaboration with Tourism Australia, Westfield and City of Sydney.

Angie has access to Australia’s premium travel journalists.

Seven years on the Daily Telegraph writing news and later as Health Reporter lead her to the Communications Department of NSW Health where she worked on press campaigns to publicise important community health announcements as well as running media at major health and press conferences across NSW.

Her travel, news and feature writing is published in Fairfax Traveller, News Corp Escape, Woman’s Day, MindFood magazine, Virgin Voyeur magazine, FlightCentre.com.au and Cruisecritic.com.au.

Martin Kelly

Martin Kelly has enjoyed an extensive career as a journalist, online publisher, event producer, tourism expert and PR consultant.

He publishes the TravelTrends.biz website and produces the TRAVELtech and No Vacancy industry conferences, which attract high-level speakers and more than 650 delegates each year.

Through his work, Martin has developed one of the industry’s most extensive networks with key contacts spread throughout Australia, Asia, the US and Europe.

Based in Sydney, Martin started in travel as a PR Manager with Australian Airlines following a career as a daily newspaper journalist with News Limited.

Martin also worked as a Communications Consultant for some of Australia’s best-known corporate brands, from brewers to investment banks, before returning to the travel industry 10 years ago.

Time to Tango With New Flights To Buenos Aires

Nov 26, 2015: Amazing culture, food, architecture, spirit and the gateway to Argentina – Buenos Aires is a bucket list destination that will soon be much easier to access from Australia when Air New Zealand starts flying there three times a week from December 1.

Greg Carter from Chimu Adventures, Australia’s leading Latin America travel specialist, says the new Boeing 777 flights will take airline capacity between Australia and South America to record heights with Qantas and LAN Airlines already flying 10 times a week between Sydney and Santiago, Chile.

“Both Qantas and LAN have increased their capacity into South America this year by switching to larger aircraft and we’re already seeing the impact of the boost in seat numbers with some very competitive airfares,” he says.

“We’re hopeful that Air New Zealand’s entry into the South American market, which cuts flying time from Australia’s east coast to Buenos Aires by 2-3 hours, will continue that trend and the early signs are very positive.”

Greg says Buenos Aires is an incredible city. “Buenos Aires is the perfect gateway, an ideal launching pad for Argentina, with amazing food, great architecture (the Paris of the south!), culture, and passionate, sports-mad people – there’s so much to see and do.”

According to Greg, the top five things to do in Argentina are:

  • Explore Buenos Aires: A city in which you can linger. So many fascinating neighbourhoods including the Plaza de Mayo in central BA, colourful and lively La Boca, home to art galleries and tango shows; San Telmo with its restored mansions and antique stores and Recoleta, the city’s most exclusive area.
  • Enjoy the cuisine: Argentina is a paradise for food lovers, especially those who enjoy meat, featuring high quality and low prices. Of course with Argentina’s strong European population profile, there are many other delicious options.
  • Dance the Tango: TheTango originated in Buenos Aires in the late 1800s and there’s no better place to learn what many believe is the world’s most sensual dance. If you’d rather watch, El Querandí Tango Hall is the place to go.
  • Wine touring and tasting: Argentinian wine is about more than Malbec, though that’s a pretty good place to start. Mendoza in the west of Argentina near the Andes makes a great base with nearby Maipu the heart of Argentina’s wine and olive oil industries.
  • Iguazú Falls: An incredible place. As Lonely Planet says: “One of the planet’s most awe-inspiring sights, the Iguazú Falls are simply astounding. A visit is a jaw-dropping, visceral experience, and the power and noise of the cascades live forever in the memory.”

To celebrate the new flights, Chimu Adventures has released a special nine-day ‘Highlights of Argentina’ package which costs from $2450 and includes accommodation, breakfast, some meals, attractions and internal flights. For details visit www.chimuadventures.com.

For further information please contact: Angie Kelly (0437) 867-726

Antarctica Hotter Than Ever With Australian Travellers

December 15, 2015: Australians are queuing up to cruise the world’s southernmost continent with demand for bookings stronger than ever.

Passenger numbers for Chimu Adventures to the Antarctic Peninsula have more than doubled since 2008, says Chimu Adventures boss Greg Carter, with the upward trend climbing sharply over the past 18 months.

“We’ve really seen a big change in consumer behavior over the past couple of years. Antarctica is definitely back on the bucket list for many travellers,” he says

“The GFC had a major impact on demand however that’s really turned around now as people have decided there’s no point delaying their travel any longer.

“They are also more confident about the future and our forward bookings have been excellent.”

Carter says there are still limited cabins left for the but anyone who intends going should book immediately or risk missing out.

Among the most popular departures is Chimu’s Classic Antarctica 11-day round trip from Ushuaia, Argentina, the world’s southernmost city.

Most passengers take the chance to add on a stay in Buenos Aires with a taste of Latin food, culture and night life the perfect contrast to the remote beauty of the polar region, Carter said.

Special guest departures in 2017 are also on sale now:

*    Epic Antarctica with Samuel Johnson, March 2017: Take a polar plunge with the Aussie actor behind breast cancer awareness charity, Love Your Sister, and help raise funds for the Garvan Institute of Medical Research

*    Polar adventure with Andrew Denton and Jennifer Byrne, Feb 2017: Join much-loved media personalities and serious Antarctica fans on what will be their 11th trip between them. Enjoy on board lectures from the married duo and the rare chance to chat with them.

Bookings on 1300 707 597 or see www.chimuadventures.com.au.

Contact: Martin Kelly, 0414 774 978

Icebergs Clear, First Cruise To Mawson's Huts In Five Years leaves Hobart on Saturday

January 7, 2016: Finally, two massive icebergs that have been blocking ship access to historic Mawson’s Huts in remote Commonwealth Bay, Antarctica, have broken up and shifted, enabling Chimu Adventures to run the first commercial expedition to the historic site in five years.

The 26-day journey aboard the Akademik Shokalskiy, carrying 54 passengers, will also raise money for Mawson’s Huts Foundation, which has been maintaining the basic timber structures since 1997 at a total cost of more than $8 million.

The Akademik Shokalskiyleaves Constitution Dock Hobart at 4pm this Saturday, January 9, 104 years after Douglas Mawson stepped ashore in 1912 on “a charming ice-quay” – which he named Cape Denison – to establish a “station for scientific investigations”.

It was the beginning of a legend that’s grown over time with Mawson’s Australasian Antarctic Expedition one of Australia’s greatest stories of adventure, resilience, desperation and survival. Harsh doesn’t begin to describe their experience in the coldest and windiest spot on earth.

The only remaining evidence of Mawson and his men’s occupation are two connected timber buildings (Mawson’s Huts) that passengers aboard the Akademik Shokalskiy will have the unique opportunity – subject to weather and ice conditions – to enter and explore.

“It’s so exciting to be going back after such a long time,” said Chimu co-founder Chad Carey, who will be joining the trip.

“As recently as last February, experts were saying the icebergs could stay jammed in the bay for a decade or more but fortunately those predictions have proved incorrect and expedition ships are now able to enter Commonwealth Bay.

“We’ve had a lot of interest in the trip and have a really interesting group of people on board united by their love of Antarctica and this history surrounding Mawson’s Huts.”

Mr Carey says Chimu believes strongly in the Mawson’s Huts Foundation, providing it with office space and facilities while donating more than more than $100,000 to the cause over the years.

Mawson’s Huts Foundation Chairman David Jensen added: “Mawson’s Huts are the birthplace of Australia’s Antarctic heritage and Chimu’s support for the Foundation is critical for conservation work to continue.”

  • Chad Carey is available for interview. His contact number is (0415) 152-493.

Further information – Angie Kelly (0437) 867-726

Actor and Fund Raiser Samuel Johnson – Star of Molly – Joins  Chimu Adventures Fund Raising Expedition

February 1, 2016: Samuel Johnson, star of the upcoming mini-series Molly and founder of the Love Your Sister breast cancer fund raising campaign, is joining an extraordinary polar journey run by Chimu Adventures in March 2017.

The 10-day Epic Antarctica voyage will allow travellers to explore the magic of the Antarctic Peninsula with Samuel, whilst supporting Love Your Sister’s mission to raise money for breast cancer research at the Garvan Institute Foundation.

Love Your Sister was founded by Johnson and his sister Connie, who has fought a long battle against breast cancer. Together the pair have raised more than $2.2 million – much of it from Johnson riding more than 15,000km around Australia on a unicycle.

His commitment to the cause was recognised yesterday when Johnson received an Order of Australia Medal (OAM) for his services to the arts and cancer research.

Johnson said he jumped at the chance to work with Chimu Adventures.

“I wouldn’t even let the gang at Chimu Adventures finish their sentence when they suggested we could take a trip to Antarctica as a fundraiser,” he said.

Not one to be known for doing things the easy way, Samuel has pledged to jump into the Southern Ocean in Antarctica following the ‘polar plunge’ trend where adventurous travellers feel the full wrath of the Antarctic sea conditions against their bare skin.

Samuel will also take his unicycle and will be asking the Love Your Sister ‘Village’ (as the Love your Sister followers are known) to ‘throw a coin in the can for a k’ where he will cycle one kilometre for every A$100 raised outside of berth sales and will complete as much as physically possible whilst on the voyage in Antarctica, if time does not permit, the remainder will be done back in Australia.

Greg Carter, Co-director of Chimu Adventures says that working with Research Australia’s Advocate of the year is not only an honour but a once-in- a-life-time opportunity for many of his staff at Chimu Adventures, advising that this journey is going to be an event that cannot be repeated.

“Samuel Johnson, is a character larger than life, representing a cause that affects us all, we have no doubt he will add unique magic to Antarctica, an already inspirational destination.”,  Greg Said.

Berth sales are now open for ‘Epic Antarctica’. Places are limited and selling fast. Visit

http://www.chimuadventures.com/tour/epic-antarctica for more information.

All funds raised from this trip will help fund the Connie Johnson Breast Cancer Research Laboratory.  Funds will be raised through berth sales, no mandatory personal fundraising will be expected of the participants.

Watch the three minute video of Samuel in the Chimu Adventures Offices where he gathered advice from serial Antarctica travellers Andrew Denton and Jennifer Byrnes in preparation for his up and coming venture.

Click for images

For further information about this voyage and to arrange interviews, or for more images please contact: Meg Hall PH: 02 9458 1215 E: meghall@chimuadventures.com

Galapagos Cruises On Sale – Save Up to $10,000 on the Ultimate Family Adventure

February 18, 2016: Take the kids to the world’s most famous outdoor zoo and save up to $10,000 for a family of four during Chimu Adventure’s bucket list sale on cruises to the Galapagos Islands.

Galapagos - beady eyed birdWith up to 35 per cent off family cruise departures in March and April it’s the perfect time to experience these Equadorian islands, famed for the vast number of species not found anywhere else on earth.

On Chimu’s four, five and eight-day itineraries, guests will cruise the wildlife-packed islands on one of two luxury first-class catamarans, the Seaman Journey and the Seastar Journey, which have been specifically designed for cruising the Galapagos.

The lead-in Seaman Journey four-day cruise now costs from $2450 per person (usually $3500 a head) while the eight-day expedition has been reduced to $5299 per person (reduced from $7570).

Even bigger savings are available on the six day Seastar Journey cruise, where the price has been reduced from $7500 per person to $4875, representing saving of $10,500 for a family of four.

It's the greatest gift any parent could give their family.

Through a blend of land and sea excursions, passengers will see legendary blue-footed boobies, colourful marine iguanas, sea lions, fur seals, tiny penguins and the giant tortoises that gave the Pacific islands their name.

“I liked it because you can see finches and boobies and also go in the ocean and see stingrays and sharks if you are lucky,” said Sydney six year-old, Lachlan Hall, after cruising the Galapagos with brother Max, 9.

Chimu Marketing Manager and mother of Max and Lachlan, Meg Hall, said the trip gave her children the best classroom they’d ever been in.

“It’s a destination we all enjoyed for the geography, wildlife and adventure. The Galapagos is an educational experience which our family will never forget."

Bookings for these special close on March 31, 2016

For further details please visit http://www.chimuadventures.com/content/galapagos-specials or call 1300 211 805.

Images: Click here

Media Contact: Martin Kelly, Mr & Mrs Kelly, (0414) 774-978

A Good Night's Sleep Better Than Free Wi-Fi

May 4, 2016: An over-sized bed, luxe linen and a choice of pillows tops the list of what travelling Aussies want in a hotel, according to online survey results released today.

A good night’s sleep won over free wi-fi, power outlets, service and views when almost 400 people were asked by Chimu Adventures to say what makes the ultimate guest-friendly hotel.

“Of course technology is increasingly important to the modern traveller but it’s very clear from the survey that Australians value a good night’s sleep over everything else,” said Chimu co-founder Greg Carter.

Chimu is set to become the first Australian tour operator to open a hotel in Peru, acquiring an elegant mansion in the buzzing Barranco District of Lima, and will incorporate the smartest crowd-sourced ideas into the final design.

The survey results were gleaned from Chimu’s Hotel Design Competition – open until May 30 – with the best idea winning a seven-night holiday in Peru, including accommodation at the finished hotel and return airfares.

Naming rights for the 17-room property are also up for grabs, with Casa Republica the competition front-runner so far.

Results so far show Australian travellers want:

  • Comfortable oversized beds with luxurious linens
  • Authentic, locally-themed interiors
  • Numerous power outlets
  • Friendly staff
  • Rooftop bars
  • Views, especially that can be seen from bed
  • In-room kettles, tea and coffee

“We have also seen that Australians value a sense of place in their interiors, rooftop bars, lots of light, large windows that open and close, spacious rooms, views and friendly service.”

“This hotel is a really big step for us and we want to ensure that travellers have their say in helping us develop the perfect luxury boutique hotel.”

Media Queries: Angie Kelly, Mr & Mrs Kelly, 0437 867 726.

Aussie Travel Entrepreneurs to Transform Lima Mansion into Boutique Hotel

Sydney, May 4, 2016: Innovative Australian travel company Chimu Adventures today announced it is investing more than $5m to transform a magnificent 1920s mansion in the buzzing Barranco District of Lima, Peru, into what it believes will be the city’s hottest boutique hotel.

Chimu - Lima property entrance low-resIt’s a logical step for Chimu, which over the past decade has evolved into the market-leading South American and Antarctic tour operator with 70 staff.

“We’re very excited and believe it’s an excellent business opportunity that ties in perfectly with our retail and wholesale operations, said co-founder Greg Carter, who founded Chimu in 2007 with travel buddy Chad Carey.

“The simple fact is that there’s a shortage of good hotels in Lima, especially for travellers who want to stay in non-chain properties with modern facilities and a sense of place, which is the market we are targeting.”

He added: “To our knowledge we’re the first Australian company to develop a hotel in South America”.

Tourism to Peru is on a roll with visitor numbers more than doubling in the past decade, reaching an all-time high of 4.22 million in 2015, an increase of 9.3% over 2014, and momentum is continuing through this year.

Chimu - Lima property interior low-res

Adding to the allure, Lima’s reputation as the food and culture capital of South America continues to grow with the well-known eateries Central (#4), Astrid y Gaston (#14) and Maido (#44) all featuring in San Pellegrino’s top 50 restaurant awards for 2015.

“There’s a lot happening in Lima at the moment – there’s a really good feel about the place – and when the opportunity came up to lease this amazing mansion and transform it into a hotel, we absolutely jumped at it,” said Mr Carter.

Its prime location in the heart of Barranco, just 200m from the beach on Saenz Pena, one of the area’s best streets, was also a major attraction. “Barranco is a fantastic place – really buzzy, with lots of great restaurants, cafes and galleries,” he said.

Preliminary work has begun on the project which is scheduled for completion by November.

When complete, the former beach retreat of a wealthy Lima family will feature 17 stylish guest rooms, beautiful public areas, a restaurant and rooftop bar with views of the South Pacific.

“We want it to become a part of the community reflecting the best aspects of Lima and Peru.”

Further information: Martin Kelly, Mr & Mrs Kelly, 0414 774 978

Amazon Adventures Now Child's Play With Chimu

- Special Amazon Family Holidays -

May 17, 2016: Forget the zoo and leave the theme parks behind – next school holidays shock the neighbours and take your family on the adventure of a lifetime to the Amazon Basin, where the kids can fish for piranhas, eat grubs with the natives and explore the world’s largest rainforest.

“Every day is a massive adventure,” says Meg Hall, who has just returned from a trip with her tribe to the La Selva Amazon Ecolodge in east Ecuador.

Amazon with kids, Chimu“We swung from vines, fished for piranha, visited local villages and hung with the cacophony of birds at the top of the forest canopy,” says Meg, who is the marketing manager at Chimu Adventures.

“The boys couldn’t get enough of it. For them it was a dream come true, an incredible memory for two brothers to share for the rest of their lives.”

Meg says the Amazon was the best holiday she and her family had enjoyed together – and surprisingly easy travelling.

“Most people I speak to about the trip are amazed to discover I don’t rate it at as a tough trip,” she says.

“In fact it was up there with one of the most comfortable experiences of my travelling years and I would have to say the best place I have visited with the family to date, and I don’t say that lightly – let’s just say we’ve been around!”

Chimu has just announced two special Amazon deals for the June/July school holidays with discounts of up to 50% for children travelling with adults.

La Selva Amazon Ecolodge, Ecuador: Luxury option – 30% off child rates during June and July 2016. Four-day fully-inclusive package costs $1620 per adult and $1134 for kids. Bookings made before 30 April get free flights between Quito and Coca.  http://www.chimuadventures.com/tour/la-selva-amazon-ecolodge

Refugios Amazonas, Peru: Four-night family package costs $990 per adult and $440 for children aged between 2 and 8 during June and July, a discount of 50%. These delas include all accommodation, food and activities. http://www.chimuadventures.com/tour/refugio-amazonas-four-day-package

You can read more about Meg’s Amazon adventures in this blog post, while she can be contacted on 02 9458 1215 if you have any queries or would like some more Amazon family images.

Mr & Mrs Kelly PR Clients and Results – Chimu

Mr & Mrs Kelly works closely with its clients to deliver excellent results. We come up with ideas, provide advice, write great content, lobby media, provide introductions and foster relationships.

Here are some recent examples of the work we have done with Chimu Adventures, our original client, and also a sample of results.

Logo - Chimu Adventures 250

AFFORDABLE ANTARCTICA
July 5, 2016: There’s a reason Antarctica is on every serious traveller’s bucket list – it’s spectacular, dramatic, remote, beautiful, photogenic and teeming with extraordinary wildlife. The adventure of a lifetime. More…

GET ABOARD THE FIRST-EVER ANTARCTIC FESTIVAL
June 9, 2016: A behind-the-scenes tour of the famous Australian Antarctic Division ice-breaker, Aurora Australis, is among a host of exclusive experiences offered on a new four-day Chimu Adventures package to Hobart during the southern city’s first-ever Antarctic Festival from September 9-12, 2016. More…

AMAZON ADVENTURES NOW CHILD'S PLAY WITH CHIMU
May 17, 2016: Forget the zoo and leave the theme parks behind – next school holidays shock the neighbours and take your family on the adventure of a lifetime to the Amazon Basin, where the kids can fish for piranhas, eat grubs with the natives and explore the world’s largest rainforest. More…

AUSSIE TRAVEL ENTREPRENEURS TO TRANSFORM LIMA MANSION INTO BOUTIQUE HOTEL
May 4, 2016: Innovative Australian travel company Chimu Adventures today announced it is investing more than $5m to transform a magnificent 1920s mansion in the buzzing Barranco District of Lima, Peru, into what it believes will be the city’s hottest boutique hotel. More…

SLEEP WINS OUT OVER FREE WI-FI IN HOTEL SURVEY
May 4, 2016: An oversized bed, luxe linen and a choice of pillows tops the list of what travelling Aussies want in a hotel, according to online survey results released today.  More…

GALAPAGOS CRUISES ON SALE – SAVE UP TO $10,000
Take the kids to the world’s most famous outdoor zoo and save up to $10,000 for a family of four during Chimu Adventure’s bucket list sale on cruises to the Galapagos Islands. More…

SAMUEL JOHNSON FUND-RAISING CRUISE
February 1, 2016: Samuel Johnson, star of the upcoming mini-series Molly and founder of the Love Your Sister breast cancer fund raising campaign, is joining an extraordinary polar journey run by Chimu Adventures in March 2017. More…

ICEBERGS CLEAR, FIRST CRUISE TO MAWSON'S HUTS IN FIVE YEARS LEAVES HOBART SATURDAY
January 7, 2016: Finally, two massive icebergs that have been blocking ship access to historic Mawson’s Huts in remote Commonwealth Bay, Antarctica, have broken up and shifted, enabling Chimu Adventures to run the first commercial expedition to the historic site in five years. More…

ANTARCTICA HOTTER THAN EVER WITH AUSTRALIAN TRAVELLERS
December 15, 2016: Australians are queuing up to cruise the world’s southernmost continent with demand for bookings stronger than ever. Passenger numbers for Chimu Adventures to the Antarctic Peninsula have more than doubled since 2008, says Chimu Adventures boss Greg Carter, with the upward trend climbing sharply over the past 18 months. More…

TIME TO TANGO WITH NEW FLIGHTS TO  BUENOS AIRES
Nov 26, 2015: Amazing culture, food, architecture, spirit and the gateway to Argentina – Buenos Aires is a bucket list destination that will soon be much easier to access from Australia when Air New Zealand starts flying there three times a week from December 1. More…

Chimu Adventures – Results:

Mr & Mrs Kelly – New PR Force In Travel

Welcome to the website of Mr & Mrs Kelly, a PR and communications agency specialising in travel and tourism.

Combining the talents of Angie and Martin Kelly, this professional marriage of equals is a unique alliance committed to delivering experience, access and results.

We first met as cadet journalists at News Limited back in the day before losing contact while enjoying successful media careers.

Travel and tourism has been a long-term theme for each of us, yet our paths rarely crossed.

Then in late 2015 we bumped into each other at a travel industry function and in a kismet moment decided we should work together and start a PR agency focused on travel.

Logical – it leverages our knowledge and contacts – but we also felt there was a major gap in the market we’d be able fill.

And that is many PR agencies use their senior staff (such as us) to win business before handing it over to inexperienced junior consultants fresh from college or university.

As we’d both had been on the receiving end of numerous naïve approaches and press releases with the lead buried, we vowed this would never happen at Mr & Mrs Kelly.

All our clients deal directly with us, ensuring that no time is wasted because every second (and word) counts in our attention deficit world.

Our clients also benefit from the different talents we bring to the partnership.

Angie is warm and gregarious – the ultimate networker – with an amazing knowledge of, and contacts in, the consumer media.

She likes nothing better than getting on the phone and pitching a story, and does it better than just about anyone.

Martin has excellent strategic and project management skills, complemented by an in-depth understanding of Asia Pacific’s trade and business media.

So let us tell us tell your story. Please get in touch for a confidential conversation.

Angie Kelly                                                         Martin Kelly
0437-867-726                                                 0414-774-978
angie@mrandmrskelly.com.au                martin@mrandmrskelly.com.au

Tony Carne, General Manager, Urban Adventures

Tony Carne, Urban Adventures, headshotTony Carne’s ambition to travel for a living led him to a life in which he now inspires people the world over to go out and enjoy the Best. Day. Ever. with Urban Adventures.

Tony’s journey from backpacker to industry leader is a tale of adventure, risk-taking, and being in the right place at the right time. After travelling the world, he became a tour guide in the Australian Outback, where he found his passion for delivering amazing experiences in the most remote of settings – and he can still tell a good tale about the first gig that gave him a taste for mixing travel with working for a living.

But the world beyond Australia still beckoned, and after another backpacking adventure through South America, Tony had his sights firmly set on becoming a tour leader in that corner of the globe. He applied for a job with Intrepid Travel, hoping to find his way back to South America as a guide, but instead found himself leading tours in Egypt for five years (and still doesn’t quite know how he ended up on that path!).

But now after getting married on a Red Sea beach in Egypt and faced with the prospect of having to get a ‘real job’, this truly global citizen has settled back in his hometown of Melbourne to lead Urban Adventures. Taking the reins some five years ago, Tony has successfully led this innovative business to where it is today: a profitable start-up in the day tours vertical, turning over USD$6M annually, housed within the walls of the Intrepid Group.

A tour guide to his core, Tony’s real passion is for helping the world’s best guides and customer service professionals to create businesses of their own, in a structured and methodical way that quickly leads to sustainably profitable local tour businesses. These businesses in turn support their communities.

Over just six short years, Urban Adventures has created more than 140 small tour businesses for local people across 6 continents and 90 countries. These businesses in turn all create absolutely unique tour products, based on the concept of FLAVOR: Fun, Local, with insider Access, with great Value, Original, and worthy of Remembering. Urban Adventures currently delivers experiences to an audience of over 125,000 travellers annually.