All posts by Martin Kelly

Expedia Reveals Plans for Wotif…

Cyril Ranque, Expedia
Cyril Ranque, Expedia

New owner Expedia has confirmed at its annual partner conference in Las Vegas that it will shift Wotif.com onto its tech platform as soon as possible and is committed to preserving the core brand.

It will also maintain Wotif commissions at the present level for the time being and  invest more heavily in marketing.

Cyril Ranque, Expedia's Senior Vice President of Global Market Management, stressed that it is very early days with company execs still coming to terms with the Wotif business. More 

Controlling The News A Goal for Tourism Austraia

Tourism Australia wants to set up its own newsroom to generate content as it moves away from traditional advertising to what it calls "owned and earned" channels. Departing marketing boss Nick Baker also claimed TA could sell its content back to traditional publishers or give it away "because ultimately if I give it to the broadcaster I don’t have to pay to get it out there.” See Mumbrella  interview.

Hotel Competition Too Intense For Webjet

Logo - webjetWebjet has gone cold on the consumer hotels market just a couple of years after declaring the sector would be an engine of higher margin growth for the company,  which is heavily dependent on airline bookings.

MD John Guscic told shareholders yesterday that hotels are "no longer a key growth focus due to intense market competition" for the Australian online travel agent and that turnover from the sector is "expected to remain constant". More