All posts by Martin Kelly

Wladimir Chagas, Senior Insights Analyst, Experian Hitwise

Wladimir Chagas, Senior Insights Analyst, Experian HitwiseWladimir Chagas leads the Custom Insights team for the Consumer Insights division of Experian Asia Pacific. His team taps into specialised resources and enormous proprietary datasets to deliver information and analysis tailored to specific business needs to clients in multiple industries such as automotive, banking, consumer goods, education, health, media, retail and travel.

Combining data from Experian Hitwise, a sample of million of internet users in key markets, with other relevant market researches, Wladimir conducted webinars covering the online state of the travel industry and produced regular quarterly reports analysing the performance of sites in the destinations and accommodations, river and maritime cruises, commercial airlines and travel agencies sectors.

Previously, Wladimir worked at Experian Latin America with a range of other marketing services including market segmentation, e-mail marketing, data modelling, data enrichment and data cleansing. He was also an active member of the IAB’s Measurement Council and Search Council in that region, contributing to the promotion of best practices in the digital marketing landscape.

TripAdvisor Winning Numbers Game

TripAdvisor may be struggling to increase profit due to higher costs and a stronger USD, but when it comes to attracting visitors, the review/meta-search website has no industry peer with a staggering 340m average monthly unique users for the first quarter, according to Google Analytics – a lift of 31% year on year. More 

Doing It Their Way at the End of The World

Mike Ballantyne, Online Republic
Mike Ballantyne, Online Republic

Cranky Frank Sinatra sang that if you can make it in New York, well, you can make it anywhere.

True, however imagine trying to make it – in a big way – from New Zealand; remote, population 4.6m  - much tougher, surely.

But not impossible, as two NZ travel tech companies are demonstrating.

Online Republic, an online travel agent, and Serko,  which builds and markets corporate travel management software, are proof that geographic isolation is no impediment to success. More 

Daniel Bridges, Head of Satellites, Trade Me

Daniel Bridges, Trade MeDaniel Bridges is Head of Satellites for Trade Me, where he has been for the last 7 years running the Travelbug website and more recently the BookIt booking engine, Holiday Houses and their dating website FindSomeone.

He is passionate about delivering awesome online experiences and making travel bookings easier for travellers and operators.

Prior to Trade Me, Daniel worked in the wine industry for 5 years with Villa Maria Estate.

Daniel lives in Wellington with his wife and two children and enjoys brewing super-hoppy APAs, drinking ice-cold ginger beer, running in the Wellington hills and the occasional game of low stakes poker.

Time To Book Hotels on Apple Watch

Apple watch app from has become the first OTA to launch an Apple Watch app.

"Booking Now is the first and only travel app to enable users to book a stay directly from their watch," the company claimed today.

Massive hype surrounds the the Apple Watch, which will be available in Australia from this Friday, April 24.