All posts by Martin Kelly

Alexander Robinson, CEO, Airly

Alexander Robinson AirlyCEO Alexander Robinson (33): Business Development, Sales, Account Management, Strategic Leadership.

Alexander worked for Caterpillar Inc. for seven years in Singapore, Melbourne and Perth, where he managed several premium national accounts and was responsible for Business Development, while completing his Executive MBA through UNSW.

Alexander has been passionate about aviation since his childhood, with his first paying job in an aircraft maintenance hangar at Moorabbin Airport, and spending six years in the Royal Australian Air Force pursuing a career as a pilot, flying PC-9/A aircraft.

With Airly, Alexander is excited about combining his love for aviation alongside his leadership and background from the corporate world, premium customer experience, and his interests in disruptive innovation and technology.

Brett Jardine, Commercial Director, CLIA Australasia

Brett Jardine Photo Chris Gleisner 2011_0013Brett Jardine is the Commercial Director of the Australasian office of the global cruise industry association, Cruise Lines International Association (CLIA) Australasia.

Brett joined CLIA in September 2007 and has been part of the local team during a time of immense growth.

Brett was also involved in the process of integrating the Australasian office of the former International Cruise Council Australasia (ICCA) into the CLIA global network, with 15 offices located around the world.

Brett’s role includes liaison with CLIA stakeholders over key commercial and marketing initiatives.

He also oversees the annual collation of cruise passenger data for the Australasian market, which has been a vital resource in generating local and global awareness of the significant expansion of the cruise industry in Australasia over the past decade.


Frederic Chanut, Managing Director, In Marketing We Trust

Fred Chanut 250x250Frederic (aka Freddy Chanut) is a Digital Marketing expert and Managing Director of In Marketing We Trust, a global digital marketing agency specialising in the travel & tourism industry.
Frederic honed his skills through work in Europe, US and Australia.

Prior to establishing In Marketing We Trust, Frederic worked on numerous high-profile travel businesses (Orbitz, AMEX, Mastercard) helping them develop digital marketing strategies and assets.

Claim of fame

In his assignment with Orbitz, he looked after complex enterprise Inbound Marketing and SEO projects including the upgrade of 29 sites in 17 different languages

Recruit and develop a whole new team
Recover from 2 google penalties
Grow the Asian market share by 30% for local brand HotelClub,
All of that in less than 6 months.

Consulting Expertise

Freddy Chanut enjoys helping businesses ‘earn’ their customer trust and patronage.

Some of Frederic’s approach to marketing:

Data Driven – Provides clients with practical business advice based on customer feedback and analytics

Think pragmatically – Help businesses identify and track the most impactful metrics for their business

Hollistic approach – Develop a range of marketing multi-channel initiatives in a cohesive view

Get Things Done – hands-on approach to deliver. Lean startup and

Agile methods are his favourites.

Commercial Experience

As a Digital Marketing Specialist, Frederic has worked for a companies across the travel and tourism vertical from SMEs to International corporations including:

Expedia, Orbitz, American Express, Club Med, YHA, Columbus Direct, Roomorama and many more.

Frederic helped apply strategies and solutions for companies outside the travel space:

Ebay/Gumtree/Ticketbis, HP, Fuji-Xerox, Westpac, Ozforex, Salmat, University of Phoenix/Open Colleges, Just East/Menulog, Kaseya

Next Chapter

Freddy is actively working on developing Machine Learning and Artificial Intelligence solutions for the travel space.

His team is upscaling and training to become the next generation of digital marketers.

Qualifications/ Affiliations

Inbound Marketing University, High Distinction
Machine Learning Certificate – Stanford University
Digital Marketing Certificate, ADMA Sydney
Google Adwords and Analytics certified practitioner
MIB Macquarie University, Sydney
MBA exchange Fudan University, Shanghai
Industry Program R.Karl Univeristy, Heidelberg Germany
BE, International Trade, ISEG, Lyon France


When not at work, Freddy pretends to be a true blue Aussie by surfing and being part of the Manly Lifesaving Club.

He also tends to take impractical vehicles and drive them to remote places in the name of charity.

Record results for Corporate Travel Management, Air New Zealand, Event Hospitality & Entertainment

After the astonishing Qantas result earlier this week the good times continued to roll in travel with Air New Zealand, Corporate Travel Management and Event Hospitality and Entertainment all reporting record profits over the past couple of days. CTM net profit rose 60% to $42.1m, Air New Zealand made NZ$663m net while Event Hospitality and Entertainment's net profit was $130.2m, up 19.6%. Softens Rate Parity Stance In Australia

Gillian Tans, CEO
Gillian Tans, CEO has made major concessions to its controversial rate parity policy in Australia following negotiations with the Australian Competition and Consumer Commission but will still not allow hoteliers to offer cheaper rates on their own websites.

In an email this week, CEO Gillian Tans advised Australian hoteliers that from September 1 the world's largest online travel agent (OTA) will allow hoteliers and accommodation operators to offer better deals they like through most other channels without retribution. More 

Ben Angell, Vice President of Marketing, Asia Pacific for Norwegian Cruise Line Holdings

Ben Angell, Norwegian Cruise LinesBen brings with him over 15 years’ travel marketing experience, having previously worked with organisations including Virgin Airlines, Royal Caribbean Cruise Lines, Celebrity Cruises and Azamara Club Cruises.

At NCLH Ben is responsible for spearheading integrated marketing and customer engagement campaigns for each of the company’s three iconic cruise brands.

Michele Levine, CEO, Roy Morgan Research

Michele Levine, Roy Morgan_Sitting_Orange_ChairMichele Levine has been chief executive officer of Roy Morgan Research since 1992.

With over 30 years’ experience as a researcher, Michele has been responsible for thousands of surveys, including some of the largest research projects ever undertaken in Australia, many of which continue to play a crucial role in shaping our society today.

Driven by an insatiable curiosity about people and what makes them tick, as well as a fundamental belief in the empowering value of information, Michele was instrumental in developing Roy Morgan Single Source, the world’s leading consumer study based on over 50,000 interviews a year, and the Roy Morgan Business Survey.

With a passion for Australian culture, education and the arts, Michele is Chair of the Malthouse Theatre Board, where she provides leadership in strategic planning, philanthropy and corporate engagement. She also serves on the Australian Made Campaign Board of Directors, where her expertise in buyer behaviour and the Australian marketplace is greatly valued.

A staunch believer in social justice, Michele is an Ambassador for the Menzies School of Health Research, advocating for their work in closing the gap in health and education for Aboriginal and Torres Strait Islanders.

In her roles as Honorary Fellow of the Australian Institute for Business and Economics at The University of Queensland, and member of the Advisory Board of the Melbourne Business School’s Centre for Business Analytics, Michele strives to connect industry with university research.

Katherine Cole, Regional Director Marketing,

Katherine Cole,

Katherine Cole is the Regional Director Marketing at (an Expedia Inc. Co).

In her role, Katherine overseas marketing and business operations in the region, and is responsible for strategy, offline and online brand and communications across a range of channels including CRM, Loyalty, ATL, PR and Affiliate marketing.

In the realm of social media and email marketing, Katherine is responsible for driving innovation across Asia-Pacific.

Prior to joining, Katherine held a number of senior roles in organisations including and Business Events Sydney.

Katherine has more than twenty years of experience in the travel and tourism industry, which includes a decade in hotel and resort operations and over 15 years in sales and marketing experience in the Asia Pacific region.

She holds a Bachelor of Business from Southern Cross University as well as a Bachelor of Arts, Asian Studies (Japanese) from the University of New England.

Nicola Beynon, Head of Campaigns – Australia, World Animal Protection

Nicola Benyon, World Animal ProtectionNicola Beynon holds a Masters in conservation and has a 20 year career as an advocate for wildlife protection.

One of her proudest moments is bringing a successful Australia federal court challenge against the Japanese company that hunts whales in Antarctica.

She also coordinated a campaign to have the great white shark protected from an international trade in its jaws and fins through the UN treaty that regulates trade in endangered species.

Nicola joined World Animal Protection in March 2013 and is the Head of Campaigns for the Australian office.

World Animal Protection’s Wildlife. Not Entertainers global campaign is exposing the hidden cruelties behind wildlife tourism, educating tourists and tour operators that wildlife belongs in the wild and not in entertainment venues.

Quote of the Day – Corporates Psyched Out…

Peter McConnell
Peter McConnell

"At a big corporate these days everyone's been psych tested so you get a sameness in the personalities." As someone who once worked at a large bank, where everyone seemed to be an ex-school prefect, I loved this quote from Peter McConnell, who has left a 700k job at retailer Woolworths to work at a startup,  Commtract. The same could be said of many global online travel companies. See AFR story.

New Ski Resort Comparison Site Launches

David Freuden back in the day - Thredbo
David Freuden back in the day – Thredbo

Entrepreneur and former pro skier David Freuden has launched a new site enabling skiers and boarders to search for their ideal resort based based on terrain, vertical drop and accommodation.

Featuring 2400 resorts in 56 countries, Freuden says he decided to develop  after a trip to Europe last year.

“I was in Prague and wanted to ski some of the intrepid Eastern More