Viator is the world’s largest online resource and category leader for travel destination activities, reaching over 7 million global travelers per month who are seeking to find, research, and book activities and tours prior to traveling and while in-destination. Viator offers over 15,000 tours, activities and experiences in over 150 countries, providing travelers with a curated selection of the best local experiences worldwide.
Viator operates in the large and under-penetrated global travel destinations activities market, estimated to be $26.8 billion in the U.S. alone and 3-4 times this size globally. This makes the online destinations activities market one of the last remaining growth sectors of the online travel industry.
As the category leader with a valuable first mover advantage, Viator is well positioned to continue its leadership in this rapidly growing online market. Viator has developed a proven and scalable global platform to accommodate rapid growth and sustained market leadership.
Viator’s proprietary database of products and user generated content, strong local operator relationships, fully featured global websites and mobile offerings, longstanding global affiliate partnerships, and advanced back-end infrastructure are critical growth enablers that are difficult to replicate.
The Company generates over 75% of its bookings through its direct-to-consumer efforts. This includes the Viator website, mobile apps and mobile websites, locally-optimized websites in 9 different non-English languages, and a portfolio of destination and category-focused offerings.
Viator also offers its products through an extensive global affiliate network of 2,000+ active partners, including top travel brands such as Priceline, British Airways and Lonely Planet. Viator is experiencing rapid growth, led by strong organic growth on its flagship site, Viator.com.
Viator is headquartered in San Francisco with offices in Sydney, Las Vegas, and London. A truly global company, nearly 60% of Viator’s gross bookings originate from travelers outside of the United States.
The Company has over 200 full-time employees. Viator is a privately held company, with lead investment from The Carlyle Group, one of the world’s largest private equity firms.
For more information, visit www.viator.com