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	<title>Travel Trends</title>
	<atom:link href="http://www.traveltrends.biz/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.traveltrends.biz</link>
	<description>Incorporating TRAVELtech and No Vacancy</description>
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		<title>Travel Massive In Sydney on May 23</title>
		<link>http://www.traveltrends.biz/ttn555-travel-massive-in-sydney-on-may-23/</link>
		<comments>http://www.traveltrends.biz/ttn555-travel-massive-in-sydney-on-may-23/#comments</comments>
		<pubDate>Thu, 17 May 2012 02:44:29 +0000</pubDate>
		<dc:creator>Martin Kelly</dc:creator>
				<category><![CDATA[Daily News]]></category>

		<guid isPermaLink="false">http://www.traveltrends.biz/?p=6543</guid>
		<description><![CDATA[The next instalment of Travel Massive is happening in Sydney next Wednesday, May 23. Organiser Ian Cumming said: &#034;We&#039;ve got two web start ups demo&#039;ing but we&#039;ll still be keeping the night informal.&#034;
For details visit http://www.meetup.com/Sydney-Travel-Massive/events/6172298/
Cumming said that Travel Massive is a global initiative to connect people in the travel industry locally, bringing together travel [...]


Related posts:<ol><li><a href='http://www.traveltrends.biz/ttn555-opinion-social-murky-media-travel-on-the-web/' rel='bookmark' title='Permanent Link: Opinion: Social Murky Media &#8211; Travel On The Web'>Opinion: Social Murky Media &#8211; Travel On The Web</a></li></ol>]]></description>
			<content:encoded><![CDATA[<p>The next instalment of Travel Massive is happening in Sydney next Wednesday, May 23. Organiser Ian Cumming said: &#034;We&#039;ve got two web start ups demo&#039;ing but we&#039;ll still be keeping the night informal.&#034;<span id="more-6543"></span></p>
<p>For details visit <a href="http://www.meetup.com/Sydney-Travel-Massive/events/6172298/" target="_blank">http://www.meetup.com/Sydney-Travel-Massive/events/6172298/</a></p>
<p>Cumming said that <a href="http://www.travelmassive.com" target="_blank">Travel Massive</a> is a global initiative to connect people in the travel industry locally, bringing together travel brands, travel startups, travel bloggers and travel professionals.</p>


<p>Related posts:<ol><li><a href='http://www.traveltrends.biz/ttn555-opinion-social-murky-media-travel-on-the-web/' rel='bookmark' title='Permanent Link: Opinion: Social Murky Media &#8211; Travel On The Web'>Opinion: Social Murky Media &#8211; Travel On The Web</a></li></ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Michelle Wohl, VP of Marketing, Revinate</title>
		<link>http://www.traveltrends.biz/ttn555-michelle-wohl-vp-of-marketing-revinate/</link>
		<comments>http://www.traveltrends.biz/ttn555-michelle-wohl-vp-of-marketing-revinate/#comments</comments>
		<pubDate>Wed, 16 May 2012 10:11:28 +0000</pubDate>
		<dc:creator>Martin Kelly</dc:creator>
				<category><![CDATA[Speakers]]></category>

		<guid isPermaLink="false">http://www.traveltrends.biz/?p=6538</guid>
		<description><![CDATA[Michelle Wohl is the VP of Marketing at Revinate, a San Francisco-based software company that helps hoteliers take control of their online reputation by using online reviews and social media to learn from and connect with travelers.
Revinate customers include Hyatt, InterContinental, Kempinski, Kimpton, White Lodging and thousands more.
Michelle began her career in product marketing at [...]


Related posts:<ol><li><a href='http://www.traveltrends.biz/ttn555-wotifs-11th-birthday-not-a-party-for-all/' rel='bookmark' title='Permanent Link: Wotif&#039;s 11th Birthday Not A Party For All'>Wotif&#039;s 11th Birthday Not A Party For All</a></li><li><a href='http://www.traveltrends.biz/ttn555-social-win-for-stayz-in-daily-deals-experiment/' rel='bookmark' title='Permanent Link: Social Win For Stayz In Daily Deals Experiment'>Social Win For Stayz In Daily Deals Experiment</a></li><li><a href='http://www.traveltrends.biz/ttn555-jerome-wise-vice-president-global-internet-marketing-services/' rel='bookmark' title='Permanent Link: Jerome Wise, Vice President, Global Internet Marketing Services'>Jerome Wise, Vice President, Global Internet Marketing Services</a></li></ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.traveltrends.biz/wp-content/pushups/2012/05/michelle-wohl.jpg"><img class="alignleft size-full wp-image-6539" title="michelle wohl" src="http://www.traveltrends.biz/wp-content/pushups/2012/05/michelle-wohl.jpg" alt="michelle wohl" width="202" height="244" /></a>Michelle Wohl is the VP of Marketing at Revinate, a San Francisco-based software company that helps hoteliers take control of their online reputation by using online reviews and social media to learn from and connect with travelers.</p>
<p>Revinate customers include Hyatt, InterContinental, Kempinski, Kimpton, White Lodging and thousands more.</p>
<p>Michelle began her career in product marketing at GoLive Systems, creators of the first Web authoring product for the Mac. The company was acquired by Adobe.  At Adobe, Michelle led product marketing for the Web products, and later, Adobe Acrobat.</p>
<p>Prior to Revinate, Michelle was the VP of Marketing at Sprout, one of only eight Facebook developers chosen to participate at the F8 conference, the launch of Facebook’s development platform.</p>
<p>At Sprout, Michelle worked closely with some of the world’s leading consumer brands such as Disney, Coke and Pepsi to develop social media campaigns and strategies to drive sales and loyalty.</p>
<p>Michelle enjoys working with hospitality leaders to harness the power of social media and user-generated content.</p>
<p>Her articles on reputation management and social media are published regularly in print and Web publications such as HotelMarketing.com, Hotel Innovations &amp; Technologies, 4hoteliers, Hotel Executive Magazine and TNooz.</p>
<p>She also speaks regularly at hotel events, hospitality schools and conferences around the world.</p>


<p>Related posts:<ol><li><a href='http://www.traveltrends.biz/ttn555-wotifs-11th-birthday-not-a-party-for-all/' rel='bookmark' title='Permanent Link: Wotif&#039;s 11th Birthday Not A Party For All'>Wotif&#039;s 11th Birthday Not A Party For All</a></li><li><a href='http://www.traveltrends.biz/ttn555-social-win-for-stayz-in-daily-deals-experiment/' rel='bookmark' title='Permanent Link: Social Win For Stayz In Daily Deals Experiment'>Social Win For Stayz In Daily Deals Experiment</a></li><li><a href='http://www.traveltrends.biz/ttn555-jerome-wise-vice-president-global-internet-marketing-services/' rel='bookmark' title='Permanent Link: Jerome Wise, Vice President, Global Internet Marketing Services'>Jerome Wise, Vice President, Global Internet Marketing Services</a></li></ol></p>]]></content:encoded>
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		<item>
		<title>Tim Hansing, Chief Executive Officer, Red Planet Hotels</title>
		<link>http://www.traveltrends.biz/ttn555-tim-hansing-chief-executive-officer-red-planet-hotels/</link>
		<comments>http://www.traveltrends.biz/ttn555-tim-hansing-chief-executive-officer-red-planet-hotels/#comments</comments>
		<pubDate>Wed, 16 May 2012 05:56:27 +0000</pubDate>
		<dc:creator>Martin Kelly</dc:creator>
				<category><![CDATA[Speakers]]></category>

		<guid isPermaLink="false">http://www.traveltrends.biz/?p=6533</guid>
		<description><![CDATA[Timothy Hansing runs Red Planet Hotels, which has the master franchise for Tune Hotels in China, Thailand, Indonesia outside Bali, Vietnam, Cambodia and Bangladesh.
It already has five Tune Hotels up and running and, if everything goes according to plan, will be operating  40 of the budget properties within the next four years.
Prior to joining Red [...]


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			<content:encoded><![CDATA[<p><a href="http://www.traveltrends.biz/wp-content/pushups/2012/05/Timothy-Hansing-Red-Planet-Hotels-small.jpg"><img class="alignleft size-full wp-image-6534" title="Timothy Hansing, Red Planet Hotels, small" src="http://www.traveltrends.biz/wp-content/pushups/2012/05/Timothy-Hansing-Red-Planet-Hotels-small.jpg" alt="Timothy Hansing, Red Planet Hotels, small" width="160" height="239" /></a>Timothy Hansing runs Red Planet Hotels, which has the master franchise for Tune Hotels in China, Thailand, Indonesia outside Bali, Vietnam, Cambodia and Bangladesh.</p>
<p>It already has five Tune Hotels up and running and, if everything goes according to plan, will be operating  40 of the budget properties within the next four years.</p>
<p>Prior to joining Red Planet, Mr. Hansing was Senior Vice President Acquisitions of Kingdom Hotel Investments from 2002-2009.</p>
<p>From 1999-2002, and was Senior Vice President, Corporate Development of Movenpick Hotels &amp; Resorts.</p>
<p>From 1996-1999, he was Director, Real Estate &amp; Hospitality Service Group, Middle East &amp; Africa of Arthur Andersen.</p>
<p>From 1993-1996, he was a Senior Consultant at Pannell Kerr Forster Associates in London.</p>
<p>From 1989-1993, he held various operational roles at Whitbread Hotel Group, Thistle Hotels, Canadian Pacific, and Forte.</p>


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		</item>
		<item>
		<title>Robert Rosenstein, President and CEO, Agoda.com</title>
		<link>http://www.traveltrends.biz/ttn555-robert-rosenstein-president-and-chief-executive-officer-agoda-com/</link>
		<comments>http://www.traveltrends.biz/ttn555-robert-rosenstein-president-and-chief-executive-officer-agoda-com/#comments</comments>
		<pubDate>Wed, 16 May 2012 05:33:44 +0000</pubDate>
		<dc:creator>Martin Kelly</dc:creator>
				<category><![CDATA[Speakers]]></category>

		<guid isPermaLink="false">http://www.traveltrends.biz/?p=6528</guid>
		<description><![CDATA[Mr. Rosenstein is the President and Chief Executive Officer of Agoda.com.
As a co-founder of the company, Mr. Rosenstein has been part of the Agoda management team since its inception, and has overseen its principal operations for more than six years.
Before founding Agoda.com, Mr. Rosenstein was an active investor in Internet start-ups and has held various [...]


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			<content:encoded><![CDATA[<p><a href="http://www.traveltrends.biz/wp-content/pushups/2012/05/Robert-Rosenstein-Agoda-small.jpg"><img class="alignleft size-full wp-image-6529" title="Robert Rosenstein, Agoda, small" src="http://www.traveltrends.biz/wp-content/pushups/2012/05/Robert-Rosenstein-Agoda-small.jpg" alt="Robert Rosenstein, Agoda, small" width="170" height="256" /></a>Mr. Rosenstein is the President and Chief Executive Officer of Agoda.com.</p>
<p>As a co-founder of the company, Mr. Rosenstein has been part of the Agoda management team since its inception, and has overseen its principal operations for more than six years.</p>
<p>Before founding Agoda.com, Mr. Rosenstein was an active investor in Internet start-ups and has held various positions in e-commerce and online media enterprises.</p>
<p>Prior to taking the position of President and Chief Executive Officer of Agoda.com in November 2010, Mr. Rosenstein held the position of President and Chief Operating Officer.</p>
<p>Agoda.com is an Asian subsidiary of Priceline Group, having been acquired by Nasdaq-listed company (Nasdaq: PCLN) in 2007.</p>


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		<item>
		<title>Speakers, Topics Revealed for No Vacancy SEA – Bangkok, June 26</title>
		<link>http://www.traveltrends.biz/ttn555-speakers-topics-revealed-for-no-vacancy-sea-%e2%80%93-bangkok-june-26/</link>
		<comments>http://www.traveltrends.biz/ttn555-speakers-topics-revealed-for-no-vacancy-sea-%e2%80%93-bangkok-june-26/#comments</comments>
		<pubDate>Wed, 16 May 2012 03:51:40 +0000</pubDate>
		<dc:creator>Martin Kelly</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.traveltrends.biz/?p=6520</guid>
		<description><![CDATA[

May 16, 2012
A powerful international speaking lineup has been confirmed for No Vacancy Southeast Asia in Bangkok on June 26 – a conference which addresses the rapidly changing online business environment confronting regional hoteliers and online travel agents.
It examines key industry issues such as travel distribution, the internet and mass tourism while presenting the very [...]


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			<content:encoded><![CDATA[<p align="center">
<div style="text-align: -webkit-auto;">
<p>May 16, 2012</p>
<p>A powerful international speaking lineup has been confirmed for No Vacancy Southeast Asia in Bangkok on June 26 – a conference which addresses the rapidly changing online business environment confronting regional hoteliers and online travel agents.</p>
<p>It examines key industry issues such as travel distribution, the internet and mass tourism while presenting the very latest in industry research. It is packed with panels, case studies, issues and debate. Key sessions include:</p></div>
<ul>
<li>Managing user reviews</li>
<li>Hotel website design</li>
<li>Digital marketing and online distribution</li>
<li>SEA online consumer trends</li>
<li>Latest hotel and aviation research</li>
<li>The opportunity and threat of mass tourism</li>
<li>Latest booking trends</li>
<li>Online Travel Agents case study and panel</li>
<li>Revenue management</li>
</ul>
<p>The program is shaping up really well with some great speakers from Thailand, Singapore, Indonesia, Malaysia, Hong Kong, United States and Australia already confirmed and there are more on the way. Confirmed speakers include:</p>
<ul>
<li><strong>Bill Barnett</strong>, <em>Managing Director, C9 Hotelworks</em></li>
<li><strong>Bill Black</strong>, <em>President, SilverNeedle Hospitality</em></li>
<li><strong>Scott Blume</strong>, <em>Group CEO, PT Raja Kumar International</em></li>
<li><strong>Ben Emery</strong>, <em>Director of Revenue Strategy, Southeast Asia, Marriott International</em></li>
<li><strong>Mark Flower</strong>, <em>Director of Commercial &#8211; Southeast Asia, IHG</em></li>
<li><strong>Timothy Hansing</strong>, <em>CEO, Red Planet Hotels</em></li>
<li><strong>Craig Hewett</strong>, <em>Co-Founder, Wego.com</em></li>
<li><strong>Sonia Kapoor</strong>, <em>Director, Nielsen</em></li>
<li><strong>Markus Keller</strong>, <em>Regional Director of Sales &amp; Distribution &#8211; Asia Pacific, Accor</em></li>
<li><strong>John Koldowski</strong>, <em>Special Advisor &#8211; Strategic Intelligence Centre, PATA</em></li>
<li><strong>Dan Lynn</strong>, <em>CEO, AirAsia Expedia</em></li>
<li><strong>David Perry</strong>, <em>General Manager, Gran Melia Jakarta</em></li>
<li><strong>Robert Rosenstein</strong>, <em>President, Agoda</em></li>
<li><strong>Jagdish Sandhu</strong>, <em>Director, Revenue Management &amp; Distribution, Banyan Tree</em></li>
<li><strong>Sen Sun-Moon</strong>, <em>Director, Horwath HTL</em></li>
<li><strong>Jessica Tham</strong>, Corporate <em>Director &#8211; Yield Management, Berjaya Hotels &amp; Resorts</em></li>
<li><strong>Jerome Wise</strong>, <em>Vice President – Global Internet Marketing Services, TravelClick</em></li>
<li><strong>Michelle Wohl</strong>, <em>Vice President Marketing, Reinvate</em></li>
</ul>
<p>No Vacancy Southeast Asia is being held at the Banyan Tree Bangkok on June 26. Tickets cost from AUD$399. Please visit <a href="http://www.traveltrends.biz/">www.traveltrends.biz</a> for program and booking details.</p>


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		<item>
		<title>Smartphone Ownership Up 40% Says Google</title>
		<link>http://www.traveltrends.biz/ttn555-smartphone-ownership-up-40-says-google/</link>
		<comments>http://www.traveltrends.biz/ttn555-smartphone-ownership-up-40-says-google/#comments</comments>
		<pubDate>Wed, 16 May 2012 03:05:09 +0000</pubDate>
		<dc:creator>Martin Kelly</dc:creator>
				<category><![CDATA[Daily News]]></category>

		<guid isPermaLink="false">http://www.traveltrends.biz/?p=6518</guid>
		<description><![CDATA[Google is claiming that &#034;more than half of Australia&#039;s (adult) population now owns a smartphone. According to a study Google conducted with Ipsos Media CT, Australia’s smartphone penetration is now 52%, up from 37% last year.
&#034;The survey also found 65% of smartphone owners access the web each day, 94% have researched a product or service [...]


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			<content:encoded><![CDATA[<p>Google is claiming that &#034;more than half of Australia&#039;s (adult) population now owns a smartphone. According to a study Google conducted with Ipsos Media CT, Australia’s smartphone penetration is now 52%, up from 37% last year.<span id="more-6518"></span></p>
<p>&#034;The survey also found 65% of smartphone owners access the web each day, 94% have researched a product or service on their device while 28% have conducted a mobile transaction. Yet 79% of Australian businesses do not have a mobile-optimised website.</p>


<p>Related posts:<ol><li><a href='http://www.traveltrends.biz/ttn555-aussie-mobile-on-the-app-and-up/' rel='bookmark' title='Permanent Link: Aussie Mobile On The App and Up'>Aussie Mobile On The App and Up</a></li><li><a href='http://www.traveltrends.biz/ttn555-online-mobile-reality-check-but-iphone-changing-game/' rel='bookmark' title='Permanent Link: Online Mobile Reality Check But iPhone Changing Game'>Online Mobile Reality Check But iPhone Changing Game</a></li><li><a href='http://www.traveltrends.biz/ttn555-mobile-facebook-tripadvisor-but-what-about-google/' rel='bookmark' title='Permanent Link: Mobile, Facebook, TripAdvisor &#8211; But What About Google?'>Mobile, Facebook, TripAdvisor &#8211; But What About Google?</a></li></ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>New &#039;Big Picture&#039; Website For Shangri-La Hotels and Resorts</title>
		<link>http://www.traveltrends.biz/ttn555-new-big-picture-website-for-shangri-la-hotels-and-resorts/</link>
		<comments>http://www.traveltrends.biz/ttn555-new-big-picture-website-for-shangri-la-hotels-and-resorts/#comments</comments>
		<pubDate>Tue, 15 May 2012 01:58:01 +0000</pubDate>
		<dc:creator>Martin Kelly</dc:creator>
				<category><![CDATA[Daily News]]></category>

		<guid isPermaLink="false">http://www.traveltrends.biz/?p=6513</guid>
		<description><![CDATA[Shangri-La Hotels and Resorts has just relaunched its website after 10 months of development and testing. Features include a new, simpler booking engine, social media integration and a design based around the full-screen use of destination images. There are also mobile versions of Shangri-La.com for  iPhone, Android and Blackberry users.


Related posts:New Australia.com Website From [...]


Related posts:<ol><li><a href='http://www.traveltrends.biz/ttn555-new-australia-com-website-from-tourism-australia/' rel='bookmark' title='Permanent Link: New Australia.com Website From Tourism Australia'>New Australia.com Website From Tourism Australia</a></li><li><a href='http://www.traveltrends.biz/ttn555-sabre-gets-mobile-with-tripcase/' rel='bookmark' title='Permanent Link: Sabre Gets Mobile With TripCase'>Sabre Gets Mobile With TripCase</a></li><li><a href='http://www.traveltrends.biz/ttn555-new-website-from-sta-travel/' rel='bookmark' title='Permanent Link: New Website From STA Travel'>New Website From STA Travel</a></li></ol>]]></description>
			<content:encoded><![CDATA[<p style="font-size: small; color: #434343; font-family: Tahoma, Arial, Verdana, 'Sans Serif'; line-height: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; text-align: left; "><span style="color: #000000;">Shangri-La Hotels and Resorts has just relaunched its website after 10 months of development and testing. Features include a new, simpler booking engine, social media integration and a design based around the full-screen use of destination images. There are also mobile versions of </span><a style="font-family: Tahoma, Arial, Verdana, 'Sans Serif';" href="http://Shangri-La.com" target="_blank">Shangri-La.com</a><span style="color: #000000;"> for <span style="line-height: normal; font-size: small;"> iPhone, Android and Blackberry users.</span></span></p>


<p>Related posts:<ol><li><a href='http://www.traveltrends.biz/ttn555-new-australia-com-website-from-tourism-australia/' rel='bookmark' title='Permanent Link: New Australia.com Website From Tourism Australia'>New Australia.com Website From Tourism Australia</a></li><li><a href='http://www.traveltrends.biz/ttn555-sabre-gets-mobile-with-tripcase/' rel='bookmark' title='Permanent Link: Sabre Gets Mobile With TripCase'>Sabre Gets Mobile With TripCase</a></li><li><a href='http://www.traveltrends.biz/ttn555-new-website-from-sta-travel/' rel='bookmark' title='Permanent Link: New Website From STA Travel'>New Website From STA Travel</a></li></ol></p>]]></content:encoded>
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		<title>Travelzoo Reaches 700,000 Subscribers, 20% annual growth</title>
		<link>http://www.traveltrends.biz/ttn555-travelzoo-reaches-700000-subscribers/</link>
		<comments>http://www.traveltrends.biz/ttn555-travelzoo-reaches-700000-subscribers/#comments</comments>
		<pubDate>Tue, 15 May 2012 01:32:12 +0000</pubDate>
		<dc:creator>Martin Kelly</dc:creator>
				<category><![CDATA[Daily News]]></category>

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		<description><![CDATA[Travelzoo Australia has grown its audience by more than 20% in the past year and has now reached 700,000 subscribers. A major catalyst has been the launch of Local Deals in April 2011, which continues to attract new subscribers. Travelzoo&#039;s main product is the weekly Top 20 email newsletter.


Related posts:Travelzoo Asia Pacific To Be Sold [...]


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			<content:encoded><![CDATA[<p>Travelzoo Australia has grown its audience by more than 20% in the past year and has now reached 700,000 subscribers. A major catalyst has been the launch of Local Deals in April 2011, which continues to attract new subscribers. Travelzoo&#039;s main product is the weekly Top 20 email newsletter.</p>


<p>Related posts:<ol><li><a href='http://www.traveltrends.biz/ttn555-travelzoo-asia-pacific-to-be-sold-back-to-founder-ralph-bartel/' rel='bookmark' title='Permanent Link: Travelzoo Asia Pacific To Be Sold Back To Founder'>Travelzoo Asia Pacific To Be Sold Back To Founder</a></li><li><a href='http://www.traveltrends.biz/ttn33-travelzoo-embarks-on-ambitious-regional-expansion/' rel='bookmark' title='Permanent Link: Travelzoo Embarks on Ambitious Regional Expansion'>Travelzoo Embarks on Ambitious Regional Expansion</a></li><li><a href='http://www.traveltrends.biz/ttn555-less-deals-means-better-return-says-travelzoo/' rel='bookmark' title='Permanent Link: Less Deals Means Better Return Says Travelzoo'>Less Deals Means Better Return Says Travelzoo</a></li></ol></p>]]></content:encoded>
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		<title>Aussie Dollar Slips Below Parity With Greenback</title>
		<link>http://www.traveltrends.biz/ttn555-aussie-slips-below-parity-with-greenback/</link>
		<comments>http://www.traveltrends.biz/ttn555-aussie-slips-below-parity-with-greenback/#comments</comments>
		<pubDate>Mon, 14 May 2012 09:57:20 +0000</pubDate>
		<dc:creator>Martin Kelly</dc:creator>
				<category><![CDATA[Daily News]]></category>

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		<description><![CDATA[The Aussie dollar tonight slipped below parity with the $US for the first time in 2012, falling to 99.80 cents in early evening trade. Analyst predict it could go lower and perhaps impact on the booming outbound Aussie tourism trade. More at SMH.


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			<content:encoded><![CDATA[<p>The Aussie dollar tonight slipped below parity with the $US for the first time in 2012, falling to 99.80 cents in early evening trade. Analyst predict it could go lower and perhaps impact on the booming outbound Aussie tourism trade. More <a href="http://www.smh.com.au/business/markets/dollar-sinks-below-parity-on-economy-worries-20120514-1ylqa.html" target="_blank">at SMH</a>.</p>


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		<title>Facebook Doubled-Edged Sword For Huon Bush Retreats</title>
		<link>http://www.traveltrends.biz/ttn555-facebook-offer-doubled-edged-sword-for-huon-bush-retreats/</link>
		<comments>http://www.traveltrends.biz/ttn555-facebook-offer-doubled-edged-sword-for-huon-bush-retreats/#comments</comments>
		<pubDate>Thu, 10 May 2012 01:05:42 +0000</pubDate>
		<dc:creator>Martin Kelly</dc:creator>
				<category><![CDATA[Daily News]]></category>

		<guid isPermaLink="false">http://www.traveltrends.biz/?p=6495</guid>
		<description><![CDATA[The explosive power of Facebook almost blew up the reputation of a small Tasmanian eco-lodge  when a deal pushed through Facebook Offers rapidly got out of control, overwhelming the operators and sparking allegations of spamming. But as the dust settles,  it appears the marketing experiment may have been worth it after all for Huon Bush Retreats, which [...]


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			<content:encoded><![CDATA[<p>The explosive power of Facebook almost blew up the reputation of a small Tasmanian eco-lodge  when a deal pushed through <a href="http://www.facebook.com/help/offers" target="_blank">Facebook Offers</a> rapidly got out of control, overwhelming the operators and sparking allegations of spamming. But as the dust settles,  it appears the marketing experiment may have been worth it after all for Huon Bush Retreats, which according to Facebook now has 4559 &#039;Likes&#039;, while the campaigns reached 3.6m users.<span id="more-6495"></span></p>
<p>As of yesterday, there were 107,985 talking about while the number of &#039;coupons&#039; downloaded was 127,835. Huge numbers, and a little misleading because no-one really seems to know understand the detailed mechanics of Facebook Offers.</p>
<p>In this case Huon Bush Retreats was invited to make a trial offer through the Facebook network. And that&#039;s when the fun started.</p>
<p>For co-owner Paul Dimmick, who deserves kudos for his hands-on management of the fallout, the experience has been a &#034;double edged sword &#8211; happy with the business but whether our reputation has been harmed is yet to be seen&#034;</p>
<p>He says the promotion has been driving good sales and the original target of 50 three-night packages has been met and that the offer will be expanded to cater for demand.</p>
<p>The major downside has been Facebook users complaining that they have been spammed by Huon Bush Retreats. &#034;Take me off this list now !!!!!!&#034; was a typical response, this one from Lena Borch Lindstrøm.</p>
<p>Paul&#039;s explanation of the alleged spamming is that: &#034;As expected, Facebook has created a marketing tool that uses the viral nature of Facebook.</p>
<p>&#034;What is not expected is that when someone opens the offer simply to read it, it seems to be distributed to their friend&#039;s timelines, even if the user does not ask for it to be networked.</p>
<p>&#034;It then sticks on their timelines, their friend&#039;s pages and the business&#039;s pages.&#034;</p>
<p>The general understand is that the offer should only be sent to people who &#034;like&#034; the business in question, but clearly that doesn&#039;t seems to be the case with Huon Bush Retreats.</p>
<p>&#034;The most disturbing messages are the ones saying that we are displaying people&#039;s email details on our public page.</p>
<p>&#034;We have certainly not hacked into people&#039;s accounts or cause anything for private details to be displayed.</p>
<p>&#034;We simply clicked a link and posted a genuine offer. Facebook has done the rest.</p>
<p>Hopefully as this product develops, Facebook will adjust it to be less disturbing to viewers.&#034;</p>


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