Aussie Balance to Shift By 2010

8 February, 2006 by Martin Kelly

MORE than half of all Australian travel purchases will be made online by 2010, according to researcher Frost & Sullivan.

It says Australian online travel sales will have a compound annual growth rate of 27 per cent over the next five years.

This sharp growth curve will lift online travel revenues from A$1.4 billion or 18 per cent of the overall travel market in 2005, to A$4.6 billion (54 per cent) by the end of this decade.

These findings form part of Frost & Sullivan’s Australian Household e-Commerce Market Report.

In a general sense, it found that the convenience of online booking engines has grown in direct correlation to suppliers improving their websites and consumer uptake of broadband.

“In terms of suppliers, the market in Australia is likely to consolidate hugely over the next one to three years,” the report said.

“Sophisticated online booking engines are leaving the rest for dead, and the usability demands on them are only going to increase.”

The report also slammed the lack of top-quality content.

“Relevant content in general but for accommodation sites in particular is mostly poor.

“This is the next major battleground for online travel players – up to date, highly detailed and entertaining content (short videos, virtual tours etc) about holiday services and destinations will become a significant conversion tool.”

It concluded: “More needs to be made of customer communities (travel experience reviews, video diaries etc) – travel sites generally are high on convenience but low on loyalty.”

Ends.

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Events

'REAL TIME - Sydney, March 30'

When: March 30, 2012
Where: Amora Hotel Jamison
Program: Real Time
Bookings: $499 + gst Early Bird

BOOK now to get the Early Bird rate for the No Vacancy accommodation industry conference in Sydney.

Real Time is the theme of No Vacancy 2012, reflecting the fact that we live in a world where everything happens now, or not at all.

In no business is this more obvious than tourism. Booking lead times are now measured in hours not days or weeks.

To succeed requires a new way of doing business, a fresh mentality and a fair amount of nerve.

The program is packed with the information you'll need to thrive in today's just-in-time world with a focus on distribution, marketing, innovation, consumers and technology.

Speakers confirmed so far include the following, and there are a few more on the way...

Rachel Argaman, CEO, Toga Hospitality
Dave Audley, Heading of Consulting, Experian Hitwise
Quentin Briard, GM Australia & NZ, Club Med
Daniel Bridges, Head of Travel, Trade Me (NZ)
Julio Bruno, Global Vice President Sales, TripAdvisor
James Cassidy, HomeAway.com.au
Robbie Cooke, CEO, Wotif.com
Will Deague, CEO, Art Series Hotels
Dean Dransfield, Director, Dransfield Hotels and Resorts
Bob East, CEO, Mantra Resorts
Leah Lipman, Area Director Reveneue Management Australasia, IHG
Simon McGrath, CEO, Accor Australia
Bryon Merzeo, Analyst, STR Global
Bernard O’Keefe, Group Online Marketing Manager, Hamilton Island
Todd Parker, Founder, Parker Travel Collection
Nikolai Pitchforth, Head of Online Travel, Google
Brett Pointon, Founder, Oaks Hotels and Resorts
Anton Stanish, GM, The Stayz Group
Janet Wilson, Managing Director, Nationwide Hospitality

It'll be a great day. As usual, the focus will be on distribution, marketing, sales, innovation and technology for both hoteliers and Online Travel Agents.

Sponsors:

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Returning September 17, 2012

The date has been set for TRAVELtech 2012 - Monday, September 17.

Meanwhile, thanks to everyone who attended TRAVELtech: Best of Enemies in Sydney recently.

It was a fantastic event, lots of fun with a touch of controversy.

Please check out the photographs or use this link to see great 360 degree panorama shots of the conference from Panedia.

TRAVELtech is Australia's original web travel, marketing and distribution event, featuring a compelling program, great speakers and fantastic networking.

Program and Event Info