Jeff Floyd
CEO, AAA Tourism

Jeff Floyd

Jeff Floyd has a long background in the Tourism Industry going back to his role as a Director of the former Australian Tourism Industry Association.

As the former CEO of Parks Victoria, Australia’s largest parks and recreational management agency, Jeff played a major role in tourism, as an operator of both major attractions and tour operator businesses.

Jeff followed this role, as CEO of Tourism Victoria at a critical time in the industry with the emergence of on-line tourism.  He conceived and led the Victorian Tourism on-line project which has put Tourism Victoria on the forefront of online destinational marketing.

Jeff is currently Group CEO of a group of companies owned by Australia’s Auto Clubs – including AAA Tourism Pty Ltd – the Australian STAR Rating Scheme provider and publisher of accommodation guides.

Jeff is a former Director of See Australia Pty Ltd and is currently Director of the CRC in Sustainable Tourism.

Jeff holds an Adjunct Professorship in Tourism with Victorian University.