Travel Today editor Steve Jones reports that TripAdvisor came under renewed attack at World Travel Market for posting out-of-date reviews and asks: why do they do it? Steve, the answer is simple: Search Engine Optimisation … catching the eye of Google, Bing etc. TripAdvisor has more than 40m reviews, separate references to various hotels, destinations and travel products. It's a search optimisation goldmine. More …
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Tags: bing, google, orbitz, search engine optimisation, travel today, tripadvisor, world travel market
I have seen sites I didn’t know existed, and others that shouldn’t. In the end I had to choose 25. It wasn’t easy and I’m still not convinced. There are so many sites that could so easily have been there but aren’t.
Accommodation aggregation sites are by far the most competitive category. No coincidence that’s where the money is to be made. A ready supply of inventory through the massive online databases (ultimately) controlled by the likes of Orbitz, Travelocity and Expedia also helps. Popular sites such as www.lastminute.com.au, www.roamfree.com.au, www.quickbeds.com.au and others came so close to making the Top 25 it’s ridiculous. But, right or wrong, decisions had to be made. More …
Tags: drive now, expedia, flight centre, hitwise, oodles, orbitz, qantas, quickbeds, roamfree, travelocity, TRAVELtech Top 25 Australian Websites, TRAVELtech Web Awards, virgin blue
















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