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No Vacancy Southeast Asia - Bangkok, June 25, 2013

       

Get set for No Vacancy Southeast Asia in Bangkok on June 25, based around the theme of 'Beyond Price'. It will be a great day featuring excellent speakers, a dynamic program and great networking. Check out the speakers and program below and hope to see you there. 

PROGRAM - BEYOND PRICE - @ SOFITEL SUKHUMVIT

9.00am - 9.30pm Keynote - Beyond Price: Being cheaper than everyone else isn’t a marketing strategy, it’s a ticking time bomb. So why does everybody discount? Because everyone else is doing it of course. But that’s no excuse. Surely now is the time to break from the pack and create a future that takes your business ‘beyond price’.

9.30am - 10.10am Take It From The Top… Ignore the white noise and focus on the facts. And they are that Southeast Asia is still a region of immense opportunity, though not without challenges. This session features succinct presentations from several of Asia’s most influential hoteliers followed by a panel discussion with an opportunity for audience questions.

10.10am - 10.30am Experience at Any Price. The Customer Is Always Right. Are you offering customers an experience or just selling a room? If it’s the latter, maybe it’s time to rethink your strategy because consumers will pay premium for experience over a basic bed. This is especially true at the luxury end where the habits of affluent western travellers are changing, swapping marble lobbies for roadside beers.

10.30am - 11.00am Morning Tea

11.00am - 11.15am Soapbox - A Short History of Bad Hotel Ideas: Welcome to the Willy's Wonky World of Hoteldom. In a world of fractured ideas, our next speaker believes the hotel business sits front and centre as a proponent of silly works. These range from service, design and of course the arcane sector known as 'brandspeak'. Here him vent here…

11.15am - 11.35am Flying High – A Presentation With Altitude: An overview of which SEA destinations will be winners/losers in terms of aviation capacity over the next year or so. Source markets will also be an important part of the story, giving hoteliers an insight into future customer demand trends.

11.35am - 12.00pm Designing The Future: Design has never been more important than right now. Witness the new wave of design hotels. Design, good or bad, determines the customers you attract and the rate you charge. In this session, one of Asia’s leading hotel designers reveals the latest design trends and what’s next. Stay ahead of the curve here. Better still, learn what’s timeless and never dates.

12.00pm - 12.30pm Loyalty & Trust – The New Front Line: Depending on discounting for business means no loyalty, which translates to fewer repeat visitors, plus higher customer acquisition and marketing costs. It’s a slippery slope to nowhere. Loyalty is the new battleground. Hear from two of Asia’s leading practitioners in this compelling session.

12.30pm - 2.00pm Lunch

2.00pm - 2.20pm Hotel Search – Stats, Behaviour, Insights: Google is having an enormous impact on the hotel industry with most travel bookings starting with the familiar clean white page. How you play in this forum can make or break your business. This session examines at accommodation search trends plus insights into the latest Google search tool such as Google Hotel Finder.

2.20pm - 2.35pm Last Minute Booking Models: The rise of mobile has catered perfectly to the just in time nature of our world. It has also spawned a new distribution model - mobile-only last-minute booking apps for hotel rooms. A rapid wrap from two Asian sector pioneers.

2.35pm - 3.05pm Hotel Website Design, Marketing and Conversion: This session looks at the latest hotel web design trends gleaned from building more than 1300 sites for some of the world’s leading accommodation brands. Covered will be consumer engagement, conversion, booking engines, search engine visibility and social media integration. Build a better website.

3.05pm - 3.35pm Driving Pricing, Revenue & Distribution: Travel has always been about selling the most rooms at the highest rates but this seemingly simple task has never been more complicated with globalisation and consumer fragmentation having a profound impact. This session kicks off with a presentation on the latest thinking on revenue management followed by a robust panel discussion on key issues including discounting, dynamic pricing, rate parity, commission, distribution strategies and more.

3.35pm - 4.00pm Afternoon Tea

4.00pm - 4.35pm Flashpackers, Backpackers and The Changing Face of Life on the Road: Backpacking has always been at the cutting edge, the place to look for the latest trends. In 2013 these include the rise of the 'Golden Backpacker', a dramatic increase in independent Chinese, Singaporean and Korean travellers and the use of mobile to research and book. This session will also discuss the accommodation side of business with one of  Vietnam's leading players.

4.35pm - 5.05pm Agents of Change: Asia’s biggest accommodation companies don’t own hotels, resorts or rooms of any kind. They are the Online Travel Agents, enormous businesses that wield enormous power in determining who books where. Interview session with several of the region’s leading OTAs.

No Vacancy Southeast Asia - Bangkok, June 25, 2013
Date: Tuesday, June 25, 2013
Location: Sofitel Sukhumvit, Bangkok
Cost: A$399 Early Bird
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  • No Vacancy Southeast Asia - Bangkok, June 25, 2013
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