No Vacancy Australia 2013 has just been held in Sydney. It was a great day and images will be posted soon.
NO VACANCY 2013 PROGRAM
9.05am – 9.20am Power to the People! Consumers have never been more powerful. Witness the decline of traditional retail, the impact of online reviews, the wildfire spread of information, the lack of patience, the increased agility, the random willingness to simply move on and try something else… No Vacancy takes to the streets with a camera, microphone and a whole lot of questions for the Australian consumer.
- Video Vox Pop
9.20am – 9.32am Emotion, Service & Loyalty In the Digital Age: Connecting with the customer has never been easier – they are just a click away. But establishing a true emotional connection and building genuine loyalty is another matter. Maybe it’s time for the hospitality industry – from hotels to websites – to start putting data second and customers first.
9.32am - 9.44am Different Perspective: Big is not always better and 8Hotels has rapidly carved a niche by targeting the small hotel sector, becoming Australia’s leading operator in this space in just a few years. What’s next?
9.44am – 10.00am Future Direction: It’s been a massive 12 months for Australia’s largest locally owned hotel group, which at one point was for sale but is now off the market and firmly focused on growth, both here and abroad.
10.00am – 10.30am Leader’s Panel: Discussion based around the issues raised in the previous presentations with opportunity for audience Q&A.
- Bob East, CEO, Mantra
- Paul Fischmann, CEO, 8 Hotels
- Simon McGrath, COO, Accor Pacific
- Guy Bentley, CEO, Blue Mountains International Hotel Management School
10.30am – 11.00am Morning Tea
11.00am – 11.20 Travel Web Trends and Strategies in A Multi-Platform World: Consumers, armed with tablets and smartphones, are demanding anywhere, anytime access to travel content, opening up great opportunities for the industry. This session takes you through the profile and behaviour of the increasingly savvy online Australian travel consumer, and examines business opportunities in the ever-connected world.
11.20am – 11.40am Mobilising The Last Minute Consumer: Hotel bookings through mobile devices are growing rapidly, breaching 10% for some Online Travel Agents, while browsing rates are much higher. Some experts industry believe that mobile will be the dominant travel platform within just three years. Are you ready?
11.40am – 12.00pm Market Update: Performance snapshot of key Australian hotel markets, accommodation sectors and customer segments. This presentation examines trends in rate, occupancy and RevPAR. It will also reference several international markets - including Bali and Phuket - benefitting from the Australian outbound travel boom.
12.00pm – 12.30pm Distribution, Pricing and Dynamic Tension: Accommodation’s distribution marketplace continues to evolve. Key issues include the push to dynamic corporate pricing by hotels despite resistance from major customers, the quest for increased commission from Online Travel Agents and continued uncertainty among hoteliers in pushing room rates despite strong demand.
- Matthew Thomas, National Manager, Meriton Serviced Apartments
- Jakki Temple Govan, Exec Director Sales and Events, The Star
- Lyn Harris, National Business Manager, Voyager
12.40pm – 2.00pm Lunch
2.00pm – 2.20pm Accentuate The Positive: Hotel reviews have transformed the accommodation marketing landscape – they can make or break a property. Reviews also provide analytical gold, insight into what turns consumers on or off. This session present findings gleaned from analyzing millions of reviews across the leading review sites and OTAs and share best practices for responding to reviews, generating reviews and learning from your own reviews.
2.20pm – 2.40pm The Good, The Bad, The Ugly: Critiques leading hotel and OTA websites through the eyes of consumers – how they use sites; what they do and don’t like. It will cover best practices, poor practices, and everything in-between, with a focus on several high-profile brands.
2.40pm – 2.55pm 15 Minutes of Fame – Turu.com.au: Finally, an online aggregator has entered Australia’s holiday park arena, pulling together the inventory of almost 2000 properties, some of which have never been part of the travel distribution chain. It’s been a challenging journey and there’s still a long way to go.
2.55pm – 3.30pm Google Hotel Finder: The End of Search? Google, the biggest source of bookings for hotels and OTAs, has thrown the industry a curve ball with the launch of Hotel Finder. Some say it will force costs up and returns down. Two presentations, one on paid search, the other on SEO, and discussion on Google Hotel Finder.
- Kate Gamble, Director of SEO, Social Media and Digital Content Strategy, Bruce Clay Australia
- Frank Grasso, CEO, e-channel Search
3.30pm - 4.00pm Afternoon Tea
4.00pm - 4.20pm Private Space Race: No question what's the hottest place in accommodation right now; it’s the rapidly emerging online 'private space' marketplace, where the market leader (creator?) Airbnb goes from strength the strength. Now regional variations are emerging. In Asia Pacific, Travelmob.com out of Singapore recently grabbed headlines. Presentation and questions.
4.20pm – 4.50pm Q&A with The OTAs: Interview session with several of the region's leading Online Travel Agents and meta-search companies.
- Scott Blume, Chief Executive Officer, Wotif Group
- Adrian Currie, Managing Director, Asia Pacific, Booking.com
- Bruce Fair, Head of Commercial, Hooroo.com
- Yury Shar, Director, Hotelscombined.com
5.00pm - 6.00pm Drink, Sponsored by Sabre Hospitality Solutions
|No Vacancy Australia - Sydney, March 14, 2013|
|Date:||March 14, 2013|
|Location:||Sheraton On The Park|
|Cost:||Online bookings closed|