Online Travel Lessons From Uncle Sam

13 May, 2008 by Martin Kelly

By Martin Kelly, Editor, Travel Trends

YOU’VE all heard about the US recession, the one that’s looming and will arrive some day this century. Meanwhile, they’ll just have to make do with a housing crisis that has sent prices crashing across the country. Hmm, sound familiar, well it certainly did to me so thought I’d see what impact all this brouhaha is having on the US online travel industry.

Conveniently, three of the major online players – Expedia, Priceline and Orbitz – have just announced their results (which you can read below). And the news is generally pretty good, though it must be said these companies are evolving into international conglomerates and that overseas earnings are in some cases balancing flat local results.

But – and here’s the thing – well-run and aggressively marketed online businesses such as Priceline and Expedia are continuing to do well at home while enjoying the benefits of international diversification. Americans are also continuing to travel despite perceived economic hardship. The key learnings for online travel businesses appear to be: have a simple, keenly priced offer aligned with easy-to-use technology and market, market, market. Travel Trends: May 14, 2008

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Events

'REAL TIME - Sydney, March 30'

When: March 30, 2012
Where: Amora Hotel Jamison
Program: Real Time
Bookings: $499 + gst Early Bird

BOOK now to get the Early Bird rate for the No Vacancy accommodation industry conference in Sydney.

Real Time is the theme of No Vacancy 2012, reflecting the fact that we live in a world where everything happens now, or not at all.

In no business is this more obvious than tourism. Booking lead times are now measured in hours not days or weeks.

To succeed requires a new way of doing business, a fresh mentality and a fair amount of nerve.

The program is packed with the information you'll need to thrive in today's just-in-time world with a focus on distribution, marketing, innovation, consumers and technology.

Speakers confirmed so far include the following, and there are a few more on the way...

Rachel Argaman, CEO, Toga Hospitality
Dave Audley, Heading of Consulting, Experian Hitwise
Quentin Briard, GM Australia & NZ, Club Med
Daniel Bridges, Head of Travel, Trade Me (NZ)
Julio Bruno, Global Vice President Sales, TripAdvisor
James Cassidy, HomeAway.com.au
Robbie Cooke, CEO, Wotif.com
Will Deague, CEO, Art Series Hotels
Dean Dransfield, Director, Dransfield Hotels and Resorts
Bob East, CEO, Mantra Resorts
Leah Lipman, Area Director Reveneue Management Australasia, IHG
Simon McGrath, CEO, Accor Australia
Bryon Merzeo, Analyst, STR Global
Bernard O’Keefe, Group Online Marketing Manager, Hamilton Island
Todd Parker, Founder, Parker Travel Collection
Nikolai Pitchforth, Head of Online Travel, Google
Brett Pointon, Founder, Oaks Hotels and Resorts
Anton Stanish, GM, The Stayz Group
Janet Wilson, Managing Director, Nationwide Hospitality

It'll be a great day. As usual, the focus will be on distribution, marketing, sales, innovation and technology for both hoteliers and Online Travel Agents.

Sponsors:

Program and Speakers
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Returning September 17, 2012

The date has been set for TRAVELtech 2012 - Monday, September 17.

Meanwhile, thanks to everyone who attended TRAVELtech: Best of Enemies in Sydney recently.

It was a fantastic event, lots of fun with a touch of controversy.

Please check out the photographs or use this link to see great 360 degree panorama shots of the conference from Panedia.

TRAVELtech is Australia's original web travel, marketing and distribution event, featuring a compelling program, great speakers and fantastic networking.

Program and Event Info