TRAVEL TRENDS - INCORPORATING TRAVELTECH AND NOVACANCY
7 July, 2008, 7:39:33 AM
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Events
Bookings are now open for TRAVELtech 2008 - Australia's leading online travel marketing, distribution and tech event. This year's theme is the open-ended Year of Living Dangerously? It can be taken a couple of ways ... the obvious: oil, inflation, interest rates and marketing costs up - challenges ahead. But it's also a question, and the good news is there's increasing evidence the online channel may be the place consumers turn at times like these. Find out more at TRAVELtech 2008. Confirmed speakers are listed below, while the latest program has just been posted - it's packed with industry leaders and topical content.
TRAVELtech, founded in 1999, focusses on the latest online travel marketing and web-based innovations. It has a well-established reputation for delivering relevant, high-quality content and excellent networking - more than 300 delegates attended in 2007. If you have any questions, suggestions or would like to sponsor, please call Martin Kelly on (612) 9882-1575. Please visit the TRAVELtech photo gallery to see some photographs from the 2007 event. Sponsors include:
INFORMATIVE, educational, provocative and sometimes controversial, Search Engine Room is the leading event for Australasia's rapidly-growing search industry. Founded in 2004, Search Engine Room is locally owned and operated. It's held annually in Australia and New Zealand, attracting widespread industry support, and has a reputation for quality content, excellent event management and staging. The program focus is on respected, well-connected speakers delivering topical, relevant information. Search engine optimisation and marketing is well-covered, while broader industry issues are also addressed through interviews with leading search industry figures. There are case studies and debates, plus panels led by informed journos. Audience interaction is encouraged and Search Engine Room always makes an effort to be forward-looking, tracking the latest search and digital trends. Consumers are also given the once-over, enabling delegates to gain a better understanding of their customers. This format has great appeal and delegates come from around the country. Apart from search marketers, marketing managers, e-commerce managers, online business owners, senior management, digital media executives and agency types predominate. Companies large and small from diverse industries are represented, including travel. Some have been in the game for years, others are just starting out. If all this sounds interesting, and may like to attend a Search Engine Room conference, please subscribe to Search Engine Room News, which is packed with original content and comes out every five or so weeks. If you have any questions, please call Martin Kelly on 612-9882-1575.
A RECORD crowd attended the second No Vacancy acommodation industry conference in Sydney recently. It was a great day featuring industry leaders, panels, case studies, presentations and debate. There was a touch of controversy with hard questions asked - and answered. Program topics included online distribution, consumer trends, channel and yield management, carbon offsetting, star ratings, modern marketing tactics, pricing, social media strategies and plenty more. No Vacancy will return in 2009 - please sign up for the TravelTrends.biz newsletter if you'd like further details. |
Japanese Women Now Get Their Thrills At Home
By Martin Kelly, Travel Trends THE Japanese tourism market to Australia may be in terminal decline – that’s the inescapable conclusion of a study by Tourism Research Australia. One of the major reasons appears to be a lack of adventurousness among young Japanese, especially women, who used to travel here in packs during the mid-1990s. But there have been fundamental changes to the Japanese psyche since then. Less Japanese are getting married, birth rates are down and the population aged less than 35 is in decline. “Unfortunately for Australia, the decline in outbound leisure travel by Japanese residents is heavily concentrated in the most important age groups,” the report says. “Almost 90% of the decline in Japanese visitor numbers between 2000 and 2006 can be traced to the 20-29 year age group. “Certain population groups, most notably young women, are exhibiting different life aspirations and attitudes to travel compared with earlier cohorts. “Established demographic trends – a declining marriage rate, low fertility, population ageing and decline realistically (mean) the era of strong growth in outbound travel (ex-Japan) is likely to be over.” However, there is hope. An ageing population means a greater number of people with time on their hands – perhaps they’ll want to travel. Travel Trends: December 17, 2007 Latest News
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