People know value when they see it. A survey from Travelzoo confirms what many in the accommodation industry already suspected – food not wine sells rooms with respondents saying that a free breakfast was most likely to make them to book a hotel deal. A free bottle of wine had least impact.
Not only is the potential saving much greater, punters know that the wine hotels give away in package deals is bbarely a step up from the park bench. The second most popular value-add is a room upgrade. These results follow another Travelzoo survey in which 76% of its Australian subscribers said they’d book a holiday because they saw a great deal even if they had no travel plans. Travel Trends: December 18, 2009
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Events
BUSINESS STRANGE? IT'S THE NEW NORMAL...
Sydney, August 31, 2010
Book now for this year's TRAVELtech, which features a fantastic program headlined by Barney Harford, the global boss of Orbitz.com, one of the world's largest online travel companies.
He joins an excellent speaking lineup also featuring Andy Owen-Jones, CEO of TravelTainment, and a great array of Australian industry leaders, including:
- Justin Baird, Innovationist, Google Australia
- Shelley Beasley, Managing Director Pacific, Travelport
- Jeremy Bellinghausen, President, HotelClub.com
- Peter Beveridge, Chief Information Officer, Stella Travel Services
- John Bolakis, Director, SEO.com
- Andrew Burnes, CEO, AOT Travel
- Chris Chambers, Director - Digital Marketing, Tourism Queensland
- Ian Cumming, Founder, Travellr.com
- Barney Harford, President and CEO, Orbitz
- Mark Higginson, Director of Analytics, Nielsen Online
- Martin Kelly, Director, Travel Trends
- Kevin Lippy, co-Founder, Brokepacker.com
- Alan Long, Research Director, Experian Hitwise Asia Pacific
- Dan Lynn, Managing Director, Expedia Asia Pacific
- Rohan Lund, CEO, Yahoo!7
- Warren Livingstone, Founder, TheFanatics.com
- Andy Owen-Jones, CEO, TravelTainment, Amadeus Leisure Group
- Darrell Wade. Co-Founder and CEO, Intrepid Travel
The theme for TRAVELtech 2010 is New Kind of Normal.
It means that thanks to the collision between economic reality and technology, things have changed, finally, forever.
There can be no going back. And existing patterns will be exaggerated.
Also returning is the TRAVELtech Website Awards. Little different this year, more categories.
Stay Tuned.
Meanwhile, see below for images from TRAVELtech 2009.
If you have any queries about TRAVELtech, please call Martin Kelly on (02) 9882-1575.
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