New Websites for Tourism Australia and Gold Coast

12 December, 2008 by Martin Kelly

By Martin Kelly, Editor, Travel Trends

Australia.com has just been re-launched. The new version is much better than the old site, though that’s not saying much as V1 was a political compromise that ended up being little more than a linking conduit to the state tourism sites. Word was a key Tourism Australia board member with extensive industry interests wanted it that way – no product = no extra competition. Product from the Australian Tourism Data Warehouse (ATDW) is featured throughout the new site, which though modest in terms of ambition and depth, looks professional and is a great improvement on its predecessor.

Another new destination website – this time from Gold Coast Tourism – has been going gangbusters. Just 10 days after launching, Verygoldcoast.com visitor numbers were 120% up over its previous incarnation (Verygc.com) without a scrap of online marketing. It was all down to the new URL, site architecture, content and some basic SEO. Also noteworthy is that the site, developed by Isnt Media, is pulling product from ATDW and Wotif.com. New suppliers will be coming online soon while Gold Coast Tourism has a number of other digital tourism initiatives in store. Travel Trends: December 12, 2008

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'REAL TIME - Sydney, March 30'

When: March 30, 2012
Where: Amora Hotel Jamison
Program: Real Time
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Returning September 17, 2012

The date has been set for TRAVELtech 2012 - Monday, September 17.

Meanwhile, thanks to everyone who attended TRAVELtech: Best of Enemies in Sydney recently.

It was a fantastic event, lots of fun with a touch of controversy.

Please check out the photographs or use this link to see great 360 degree panorama shots of the conference from Panedia.

TRAVELtech is Australia's original web travel, marketing and distribution event, featuring a compelling program, great speakers and fantastic networking.

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