A light-hearted viral campaign featuring ‘Nude Dude’ has generated more than 4m visits to a special site set up by accommodation booker realholidays.com.au.
Based on the Where’s Wally concept, the aim is to find Nude Dude hidden among semi-naked crowds at either the beach or, most recently, the Sydney Gay Mardis Gras.
When searchers find Nude Dude, they click on the little fella and he does a streak. What’s this got to do with holiday homes?
Absolutely nothing but who’s going to argue with those kind of numbers. See Nude Dude at: www.whereisnudedude.com.au.
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Events
TRAVELtech 2010 has just concluded. It was a great day attended by more than 260 Australian online industry leaders and a fantastic program.
Photos will be posted soon. Meanwhile, you can check out the 2010 speakers below.
- Justin Baird, Innovationist, Google Australia
- Shelley Beasley, Managing Director Pacific, Travelport
- Jeremy Bellinghausen, President, HotelClub.com
- Peter Beveridge, Chief Information Officer, Stella Travel Services
- John Bolakis, Director, SEO.com
- Andrew Burnes, CEO, AOT Travel
- Chris Chambers, Director - Digital Marketing, Tourism Queensland
- Ian Cumming, Founder, Travellr.com
- Barney Harford, President and CEO, Orbitz
- Mark Higginson, Director of Analytics, Nielsen Online
- Martin Kelly, Director, Travel Trends
- Kevin Lippy, co-Founder, Brokepacker.com
- Alan Long, Research Director, Experian Hitwise Asia Pacific
- Dan Lynn, Managing Director, Expedia Asia Pacific
- Rohan Lund, CEO, Yahoo!7
- Warren Livingstone, Founder, TheFanatics.com
- Robyn Nixon, GM Global sales and Marketing, Intrepid Travel
- Andy Owen-Jones, CEO, TravelTainment, Amadeus Leisure Group
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If you have any queries about TRAVELtech, please call Martin Kelly on (02) 9882-1575.
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