Ocean Cruise Market Grows 21% in 2016

There's no end in sight to the Australian cruising boom with the number of Australians taking taking an ocean cruise  growing by 21% during 2016 to reach 1.281 million passengers, according to research by industry body Cruise Lines International Association (CLIA) Australasia.

The rise and rise of the Australian cruise market – propelled by the ever-growing number of ships based out of Australia's east coast – is only rivalled by the astonishing growth in China.

It means that Australians now comprise 5.2%  of global cruise passengers, remarkable for a country with just 25 million people.

Key trends uncovered in the 2016 Australian Ocean Passenger Cruise Industry Source Market Report include:

  • South Pacific was the most popular destination, attracting more than 42% of Australian ocean cruise passengers (542,825).
  • Domestic cruising also extremely popular. Local cruisers grew 23.4% to 332,979.
  • European and Asian cruise numbers ex-Australia fell by 11.8% and 10.1% respectively.
  • Alaska cruise numbers grew 25.5%.
  • 90% of Australians cruising in 2016 went for 14 days or less
  • The average length of cruise was of 9.4 days.

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