The new boss of Tourism New Zealand, Kevin Bowler, has expressed concern that the hugely successful ‘100% New Zealand’ campaign, launched a decade ago, is losing its tourism focus and becoming more of an environmental mantra. “We need to shape what it means and make sure that it doesn’t come to mean ‘100% green’,” Bowler told TNZ’s newsletter.
He also clarified that ‘the brand’ remains New Zealand – “100% Pure is a mechanism that supports that brand.” To date, just about every aspect of the 100% Pure campaign has employed spectacular natural landscapes, so perhaps the visual focus will shift more toward activities and people.
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Events
BUSINESS STRANGE? IT'S THE NEW NORMAL...
Sydney, August 31, 2010
Book now for this year's TRAVELtech, which features a fantastic program headlined by Barney Harford, the global boss of Orbitz.com, one of the world's largest online travel companies.
He joins an excellent speaking lineup also featuring Andy Owen-Jones, CEO of TravelTainment, and a great array of Australian industry leaders, including:
- Justin Baird, Innovationist, Google Australia
- Shelley Beasley, Managing Director Pacific, Travelport
- Jeremy Bellinghausen, President, HotelClub.com
- Peter Beveridge, Chief Information Officer, Stella Travel Services
- John Bolakis, Director, SEO.com
- Andrew Burnes, CEO, AOT Travel
- Chris Chambers, Director - Digital Marketing, Tourism Queensland
- Ian Cumming, Founder, Travellr.com
- Barney Harford, President and CEO, Orbitz
- Mark Higginson, Director of Analytics, Nielsen Online
- Martin Kelly, Director, Travel Trends
- Kevin Lippy, co-Founder, Brokepacker.com
- Alan Long, Research Director, Experian Hitwise Asia Pacific
- Dan Lynn, Managing Director, Expedia Asia Pacific
- Rohan Lund, CEO, Yahoo!7
- Warren Livingstone, Founder, TheFanatics.com
- Andy Owen-Jones, CEO, TravelTainment, Amadeus Leisure Group
- Darrell Wade. Co-Founder and CEO, Intrepid Travel
The theme for TRAVELtech 2010 is New Kind of Normal.
It means that thanks to the collision between economic reality and technology, things have changed, finally, forever.
There can be no going back. And existing patterns will be exaggerated.
Also returning is the TRAVELtech Website Awards. Little different this year, more categories.
Stay Tuned.
Meanwhile, see below for images from TRAVELtech 2009.
If you have any queries about TRAVELtech, please call Martin Kelly on (02) 9882-1575.
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