Where is domestic travel marketing? More than 80% of advertisements in the nation's major weekend travel supplement, Escape, spruiked international travel, leaving just 20% for the domestic message. The split looks even worse when ad size is taken into account. The international ad count includes nine full page ads plus a double-page spread. The biggest domestic ad was half-page. No wonder international travel is booming. It's worth noting the biggest advertiser was cruise with 25% of the ads while there were five separate ads from Australia's most successful retail Flight Centre and affiliates.
No Vacancy Changes It Up
- Sydney, October 24 &25 -
Just as times change, so must businesses or they get left behind.
You've probably heard speakers talking about such things at No Vacancy or other conferences in the past.
Well, you've got to practice what you preach otherwise you're Jimmy Swaggart.
Get set for some huge changes to No Vacancy.
Stayed tuned for an announcement next week.
PS: To be kept abreast of the latest developments, please register here.