Katherine Birch is the Director of Marketing, Australia and New Zealand at Hotels.com which is part of Expedia Inc.
In her role, Katherine is responsible for offline and online brand and communications media strategy as well as the development and implementation of the marketing strategy and plan across a range of channels including CRM, Loyalty, Social Media, PR and Affiliate marketing.
Prior to joining Hotels.com, Katherine held a number of senior roles in organisations including HotelClub.com and Business Events Sydney.
Katherine has over 20 years experience in the travel and tourism industry, which includes 10 years experience in hotel and resort operations and over 12 years in sales and marketing experience in the Asia Pacific region.
She holds a Bachelor of Business from Southern Cross University as well as a Bachelor of Arts, Asian Studies (Japanese) from the University of New England.
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Events
Book now to get the early bird rate for No Vacancy SEA, Asia's most dynamic hotel event, in Bangkok on June 25.
The issues-based, info-packed conference - which last year attracted 160 hoteliers, OTAs, distributors and tech suppliers - is unique in the way it mixes the online and offline worlds.
- Program and Speakers
- Bookings - A$399 Early Bird
- Venue: Sofitel Sukhumvit
- Register for event updates
This year's Southeast Asian conference is based around the concept of 'Beyond Price' and is full of relevant topics, speakers and information.
Marketing, distribution, consumers, pricing, internet, design, innovation, market analysis, technology and mobile are, as always, key themes.
Confirmed speakers include:
- Scott Blume, CEO, Wotif Group
- Bill Barnett, Director, C9 Hotelworks
- Javier Cedillo-Espin, VP Comms and Loyalty, Accor Asia Pacific
- Daniel Fraser, Director, Smiling Albino
- Anthony Green, Digital Director, QUO Global
- Nalin Kalayanamitr, Marketing & Sales Strategies Manager, Lub d Bangkok Hostel
- Bambos Kaisharis, Industry Head, Travel, Southeast Asia, Google
- Tomas Laboutka, CEO & Co-Founder, HotelQuickly
- Max Lambert, Co-Owner, Vietnam Backpacker’s Hostels
- Andrew Langston, VP Hotels Operations APAC, Banyan Tree
- Vikram Malhi, GM, Expedia South Asia
- Rajiv Malhotra, Head of Marketing SEA, Hotels.com
- Clint Nagata, Founder and Creative Director, BLINK Design Group
- Stephen O'Dell, Director, SODA
- Lothar Pehl, SVP Operations and Global Initiatives, Starwood Hotels and Resorts AP
- Rob Rosenstein, CEO, Agoda
- Nikki Scott, Publisher, SEA Backpacker
- Tejinder Sidhu, VP Sales & Marketing, Compass Hospitality
- Tarandeep Singh, Director Revenue Management For Hire - AMEA, InterContental Hotels Group
- Karthik Siva, Chairman, Global Brand Forum
- Brendan Sobie, Chief Analyst SEA, Centre for Asia Pacific Aviation
- Mark Southby, CEO, CheckInTonight.asia
- Jerome Wise, VP eCommerce, TravelClick
SPONSORS:
This is quick shout out for ideas, speakers, sponsors and feedback for TRAVELtech, which was founded way back in 1999.
That would be the decade before last. A long time ago. Prehistoric in tech and travel terms, so time to change things up.
The big news is that TRAVELtech 2013 will be staged over two days - September 12 & 13 - instead of the traditional one.
The first day - the new day - will be all about travel technology with the content aimed at those working in the industry's growing IT sector.
Day two will address online travel, e-commerce, distribution, digital marketing, mobile, social media, web trends and other key issues.
In other words, day two is the "traditional" TRAVELtech program which has worked so well over the past few years.
The idea is to reboot TRAVELtech and broaden its appeal without losing program focus,which we'll be able to do by having two distinct days.
This modular approach will also be reflected in tickets and pricing.
Delegates can buy individual day tickets or a two day pass at a reduced rate, depending on what they interested in, and details on that will be available in early June.
Meanwhile, we are seeking speakers, sponsors, supporters and program ideas - or variations on all of those themes.
So please get in contact, let me know your thoughts, no matter how random they may be.
You can call on (02) 9882-1575 or shoot through an email: martin.kelly@traveltrends.biz
Thanks for your time and hope to hear from you soon.
Regards,
Martin Kelly
Founder, TRAVELtech
SPONSORS
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