Working holidays will be the key focus for a new the global youth campaign Tourism Australia is launching on Tuesday in Cairns.
“The youth market contributes more than a quarter of all international arrivals,” said Andrew McEvoy, Managing Director of Tourism Australia.
TA spokesman Leo Seaton said the new campaign aimed to capitalise on the increasing popularity of Australia among younger travelers, many of them backpackers.
“Youth arrivals are actually up slightly with 1,560,526 in June 2012 compared to 1,553,415 June 2011,” Mr Seaton said.
And many of them want to work.
“With many worlds’ economies in slow-down mode, there has never been a better time to have a working holiday in Australia,” Mr. Seaton explained.
In contrast, the recent TTF-MasterCard Tourism Industry Sentiment Survey showed that only 25% of respondents were optimistic about the future of the backpackers/youth sectors.