Celebrities such as chef Matt Moran and singer Shannon Noll were paid to endorse Kangaroo Island on Twitter by the South Australian Tourism Commission, MediaWatch has revealed. It published an email from a publicist to clients which read: "They are looking for high profile celebrities with a high twitter following to tweet about Kangaroo Island. They will pay $750 plus gst for one tweet. They don’t want to tweet to appear endorsed, rather an organic mention, injecting your own personality into the tweet." See Mumbrella story.
No Vacancy Changes It Up
- Sydney, October 24 &25 -
Just as times change, so must businesses or they get left behind.
You've probably heard speakers talking about such things at No Vacancy or other conferences in the past.
Well, you've got to practice what you preach otherwise you're Jimmy Swaggart.
Get set for some huge changes to No Vacancy.
Stayed tuned for an announcement next week.
PS: To be kept abreast of the latest developments, please register here.