Top Online Travel Sites, Roy Morgan Research

Roy Morgan Research claims 9.5% – or one in ten – Australians aged 14 or more visited Qantas.com.au in the past four weeks, slightly ahead of Virgin Blue at 8.9% and Jetstar at 8.8%. These "most popoular travel website" results were derived from consumer polling and largely tally with Hitwise figures that use a different method - tracking site traffic via Internet Service Providers. Airlines dominate in both instances. Other sites that did well with Roy Morgan include Wotif.com, flightcentre.com.au, lastminute.com.au, bestflights.com.au, expedia.com.au, zuji.com.au and Stayz.com.au. Two top Hitwise travel sites that did not rank with Roy Morgan respondents were  totaltravel.com and Booking.com.

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