TripAdvisor Pips Wotif.com, Dominates Down Under

Experian Hitwise is now ranking TripAdvisor.com.au as Australia's most popular destination and accommodation website, narrowly overtaking Wotif.com for the first time in the week ending January 28 with 5.92% market share compared with 5.83%.

Given that parent site TripAdvisor.com is in 4th place with a 4.09% share, fair to say the consumer review site is now dominant Down Under. TripAdvisor Senior Vice President Julio Bruno will be speaking at No Vacancy Sydney on March 30.

Meanwhile, the Advertising Standards Authority (ASA) in the United Kingdom said it was possible that "non-genuine" reviews could be carried on TripAdvisor.

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