US Hotel Industry – 2009 "Worst Ever" Says STR Global

Vacancy_(2007)THE United States hotel industry is a basket case with revenue per available room collapsing by -16.7% to just US$53.71 during 2009. STR Global research also shows average US occupancy fell 8.7% to 55.1% while average daily rate fell 8.8% to US$97.51.  "Good riddance to 2009, a year which we believe will go down as the worst in the modern hotel industry," said Mark Lomanno, president at STR. "I look for a significant improvement in 2010." But it's a long road back, highlighted by the fact STR was "encouraged" by weak December figures – occupancy 44.2%, REVpar US$41.46 – the apparent logic that the falls weren't as dramatic as they had been. Everything is relative.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • Live
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • Tumblr
  • TwitThis

Related posts:

  1. Asia Pacific Leading Global Hotel Recovery Says STR Global
  2. Demand For Hotel Rooms Slides in Asia Pacifc
  3. Back To The Future For Global Hotel Room Rates
  4. End Of An Era For Australia's Hotel Industry
  5. Hotel Rate Slide Slows in Asia Pacific, but…

Ad- Sabre Travel Trends 468x60 Jan 2012

Ad - Laterooms.com Oct 31 2011

Ad - Travelzoo, 120x240

Ad - Wego jpeg 120x240_s04

Get Adobe Flash player

Get Adobe Flash player


Get Adobe Flash player