Big Result for Google, World's Largest Travel Ad Company

Google, the world's biggest travel advertising company, has just announced another massive result driven almost entirely by plain old AdWords and AdSense. The official announcement focused on 2009 fourth quarter revenue – US$6.67 billion, up 17% on 2008 … 66% of which came from Google-owned sites and 31% from networked ads; 53% of revenues were generated outside the US. Average cost per click is up 5% year-on-year while the company has hoarded an extra US$10bn in cash with some US$25bn in the bank at Dec 31 compared with US$15bn the previous year. Staff numbers were also down – 19,835 compared with 20,123 due to measures such as closing its Melbourne office in Australia, which cost 15 jobs.

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