As Director of Analytics for Nielsen’s Online Division, Mark Higginson is responsible for the social media listening platform and custom analytics in Australia.
His experience covers product development and management of content publishing, online communities and creative online advertising. He is passionate about utilising consumer insights to meet business and commercial strategy.
Mark has worked in online publishing and advertising for over 12 years, initially as part of the team that set up ninemsn in 1997. He has been responsible for the implementation of online community platforms for both ninemsn and News Ltd as well as managing product strategies for leading content publishers in the news, entertainment, lifestyle, travel and business verticals.
For over 5 years he worked in online creative advertising managing creative advertising production for Nokia, Qantas, Sony Playstation and Nissan Tokyo amongst others.
Mark holds a BA (Hons) in Psychology from Sheffield University in the UK.
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Events
BUSINESS STRANGE? IT'S THE NEW NORMAL...
Sydney, August 31, 2010
Book now for this year's TRAVELtech, which features a fantastic program headlined by Barney Harford, the global boss of Orbitz.com, one of the world's largest online travel companies.
He joins an excellent speaking lineup also featuring Andy Owen-Jones, CEO of TravelTainment, and a great array of Australian industry leaders, including:
- Justin Baird, Innovationist, Google Australia
- Shelley Beasley, Managing Director Pacific, Travelport
- Jeremy Bellinghausen, President, HotelClub.com
- Peter Beveridge, Chief Information Officer, Stella Travel Services
- John Bolakis, Director, SEO.com
- Andrew Burnes, CEO, AOT Travel
- Chris Chambers, Director - Digital Marketing, Tourism Queensland
- Ian Cumming, Founder, Travellr.com
- Barney Harford, President and CEO, Orbitz
- Mark Higginson, Director of Analytics, Nielsen Online
- Martin Kelly, Director, Travel Trends
- Kevin Lippy, co-Founder, Brokepacker.com
- Alan Long, Research Director, Experian Hitwise Asia Pacific
- Dan Lynn, Managing Director, Expedia Asia Pacific
- Rohan Lund, CEO, Yahoo!7
- Warren Livingstone, Founder, TheFanatics.com
- Andy Owen-Jones, CEO, TravelTainment, Amadeus Leisure Group
- Darrell Wade. Co-Founder and CEO, Intrepid Travel
The theme for TRAVELtech 2010 is New Kind of Normal.
It means that thanks to the collision between economic reality and technology, things have changed, finally, forever.
There can be no going back. And existing patterns will be exaggerated.
Also returning is the TRAVELtech Website Awards. Little different this year, more categories.
Stay Tuned.
Meanwhile, see below for images from TRAVELtech 2009.
If you have any queries about TRAVELtech, please call Martin Kelly on (02) 9882-1575.
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