Socially Aware AirAsia Uses Facebook To Sell, Sell, Sell

19 April, 2010 by Martin Kelly

FACEBOOK helped AirAsia sell almost 900,000 tickets in just two days, according to Kathleen Tan, the airline’s regional head of commercial, who has been stunned at the impact social media – when correctly deployed – can have on sales. “We started with one staff and it’s been like a tsunami,” she said. “Our aim last year was to build a fan base of 50,000 and now we have 215,000. I think we could hit 500,000 easily this year.” Tan said it’s important to adopt a different tone when marketing through Facebook. “The key is to have relevant content and it shouldn’t be too hard sell,” said Tan. See full article at Web In Travel.