Brett Godfrey
VIRGIN Blue boss Grett Godfrey is looking forward to starting the first airline war on Twitter.
The airline now has 8500 'followers' getting its Tweets, maximum 140 character internet messages, including discounted airfares sales.
Godfrey told The Australian that social media is here to stay. "It's not a passing phenomenon," Mr Godfrey said. "Smart companies will quickly learn to use it as tomorrow's essential marketing platform.
"We're looking forward to starting the world's first airfare war on Twitter. " See full story
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Tags: twitter, virgin blue
Events
BUSINESS STRANGE? IT'S THE NEW NORMAL...
Sydney, August 31, 2010
Book now for this year's TRAVELtech, which features a fantastic program headlined by Barney Harford, the global boss of Orbitz.com, one of the world's largest online travel companies.
He joins an excellent speaking lineup also featuring Andy Owen-Jones, CEO of TravelTainment, and a great array of Australian industry leaders, including:
- Justin Baird, Innovationist, Google Australia
- Shelley Beasley, Managing Director Pacific, Travelport
- Jeremy Bellinghausen, President, HotelClub.com
- Peter Beveridge, Chief Information Officer, Stella Travel Services
- John Bolakis, Director, SEO.com
- Andrew Burnes, CEO, AOT Travel
- Chris Chambers, Director - Digital Marketing, Tourism Queensland
- Ian Cumming, Founder, Travellr.com
- Barney Harford, President and CEO, Orbitz
- Mark Higginson, Director of Analytics, Nielsen Online
- Martin Kelly, Director, Travel Trends
- Kevin Lippy, co-Founder, Brokepacker.com
- Alan Long, Research Director, Experian Hitwise Asia Pacific
- Dan Lynn, Managing Director, Expedia Asia Pacific
- Rohan Lund, CEO, Yahoo!7
- Warren Livingstone, Founder, TheFanatics.com
- Andy Owen-Jones, CEO, TravelTainment, Amadeus Leisure Group
- Darrell Wade. Co-Founder and CEO, Intrepid Travel
The theme for TRAVELtech 2010 is New Kind of Normal.
It means that thanks to the collision between economic reality and technology, things have changed, finally, forever.
There can be no going back. And existing patterns will be exaggerated.
Also returning is the TRAVELtech Website Awards. Little different this year, more categories.
Stay Tuned.
Meanwhile, see below for images from TRAVELtech 2009.
If you have any queries about TRAVELtech, please call Martin Kelly on (02) 9882-1575.
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