TripAdvisor and the veracity of its 50m reviews is the focus of an investigation by the Advertising Standards Authority in the UK after an official complaint by online reputation management company KwikChex.com, which claims to represent more than 2000 hotels and restaurants. The ASA is also looking into TripAdvisor's use of the word "trust" – as in "World's Most Trusted Travel Advice", which replaced its original "Get The Truth Then Go" tagline a few years ago. TripAdvisor will be spun off from Expedia and listed on the stock exchange later this year.
TRAVELtech 2016 -
The Story Continues...
TRAVELtech, Australia's leading online travel marketing and distribution event, returns to Sydney on October 4 featuring a provocative program based around the theme - Disruptive Influences, The Story Continues...
Bookings have also opened with a pre-program rate of just $449 + gst, available to June 30.
Work on the program is under way and topics under consideration include:
• The Disruptors, Part 2
• Modern Media – Subversion, Fragmentation, Disintegration
• Inside The Global (Consumer) Brain
• Cruise, Full Steam Ahead
• The New Package Players
• Pitch It To Me…
• Tech Talk, The Innovators
• Work Local, Think Global
The main focus is on topicality - what's happening now and how that's impacting the travel business.
We're also looking for event partners, so if you'd like to participate please get in touch.
Meanwhile, here are some pix from 2015...
No Vacancy Returns to Sydney in March 2017
No Vacancy is where accommodation meets the internet and innovation.
Founded in 2007, it's a dynamic one-day event with a strong track record.
It aims to be provocative, interesting and honest.
To be kept abreast of the latest developments, please register here.