Campaign to improve travel for pax with intellectual challenges

Travelport is launching a campaign to raise awareness among travel agents about how they can improve airline travel for passengers with intellectual challenges. The first goal is to promote the DPNA Special Service Request (SSR) code, which alerts airlines that a passenger has intellectual or developmental disability and needs assistance. This six-month long campaign, allied to the Special Olympics World Summer Games 2019 which begin next week in the UAE, will reach more than 100,000 travel agents in over 30 countries. Pictured is Team Jordan.

Meanwhile, in the European Alps…

Across the world there’s been crazy weather these past few weeks. But in the Swiss and French Alps it has been business as usual this winter. Snow, sunshine, alpine sport and spectacular scenery. I took these shots while travelling in Verbier and Chamonix, two of the world’s iconic mountain towns, in the second half of January. Get there of you can. And now, unfortunately, it’s back to work…

On the way to Tortin, deep in the Swiss Alps.
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All Hail Captain Cook – New Disruptive Ferry Service for Sydney

Captain Cook Cruises has launched AHOY, Australia’s first ‘ferry hailing’  app.  The first on-demand route started yesterday and covers Elizabeth Bay to Garden Island and Circular Quay in Sydney for a cost of $7.50, much cheaper than a cab, Uber or water taxi. 

“Like popular ride sharing services, AHOY allows customers to locate their ferry, hail a ride and then track the ferries journey and time until it arrives, More 

Age Bubble Won’t Burst for Australian Holiday Parks Says Salt

Demographer Bernard Salt says the future is looking good for Australia’s holiday parks as the two most populous age groups – the Millennials and Baby Boomers – move into the sector’s sweet spot, albeit with very different intentions.

For the Millennials, it’s a family and mortgage thing.

“Millennials will be the fastest-rising demographic over the next 10 years,” says Salt. Nothing new in that but this time around they will be people in their 30s and 40s with kids. More 

- IDEAS, ACTIONS, CONTENT -

My name is Martin Kelly and I run Travel Trends, a content, marketing, research and strategy consultancy for travel businesses.

I help travel companies improve their positioning,  communications, stakeholder engagement and public relations through content-led strategic initiatives.

Typically I develop a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and  events - all designed to better connect business with their customers.

Often, my clients have neglected their marketing communications so I work with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.

I am also a respected travel  industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.

In terms of background, I started the Travel Trends website to support the No Vacancy and TRAVELtech conferences, which I founded and ran for many years before selling in 2016.

I've kept the site going as an example of my work and still file the occasional story. 

I'm always open to new opportunities and would love to hear from you. For further information please email martin@traveltrends.biz

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