AMADEUS is making inroads in into the Asia Pacific aviation market, recently announcing a couple of significant deals with carriers from the region.

Bangkok Airways will use its Revenue Integrity product to better manage ‘no-shows’ while Amadeus e-Travel technology is powering the freshly launched American Airlines website in Japan.

Vice President Marketing at Bangkok Airways, Peter Wiesner, said the airline hopes to cut ‘no shows’ by up to one third.

“We expect to save US$1.75 million a year from reduced no-shows, reselling seats which wouldn’t have been paid for, and more accurately forecasting our load factor,” Mr Wiesner said.

Meanwhile in Japan, American Airlines has launched a new website powered by the Amaeus Internet Self-Service engine e-Travel® Planitgo.

Putting the traveller firmly at the centre of their online sales strategy, Planitgo allows the airline to reduce costs and increase online yield.

Japan has been classified by Nielsen/NetRatings as an “emerging online market” with double-digit growth online time over the past year. 

The Japanese spent 12% more time on the web at home in 2004 compared to 2003, showing key potential for online travel sales in that market.

American Airlines joins five other airlines with Japanese websites powered by e-Travel Planitgo – Air France, Cathay Pacific Airways, Korean Air, Philippine Airlines and Thai Airways. 

Amadeus said more than sixty airlines worldwide use Planitgo.

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