Andrew Fraser, Director of Marketing, Tourism New Zealand

Andrew Fraser, Tourism New ZealandA dynamic, seasoned senior marketing leader with 20 years international experience and a proven track record in iconic brand development and management to deliver outstanding business results.

Developed and launched into New Zealand, then internationally one of New Zealand’s most successful drink and youth brands in recent years, V Energy drink.

Direct international experience at a senior executive level in New Zealand lead entities from roles at Frucor Beverages/Danone to large complex multinational environments at Kraft/Cadbury, with a proven track record in leading, developing and managing brand strategy, leveraging consumer insights and executing through multiple consumer touch points, such as retail to online, to exceed business targets.

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