All posts by Martin Kelly

Google Takes With One Hand and Then The Other as TripAdvisor & Trivago Play the Blame Game While Revenues Continue to Fall

Google’s “have your cake and eat it too” approach to business – selling ads to companies while operating competing products – has been blamed by two leading online travel companies, Trivago and TripAdvisor, for significant revenue drops.

Both companies said current industry dynamics, including increased competition from new player and Airbnb, have flowed through to 2020, which has got off to a sluggish start.

TripAdvisor CEO Steve Kaufer said its hotel auction results had been hardest hit as Google diverts high quality hotel traffic to its own sales channels with weakness flowing through to 2020. More 

Epic Pass = Epic Lift Queues at Vail

Here’s the lift queue at Vail last week after a powder dump.  At US$209 for a day ticket, not exactly value for money. But odds are that many of these punters would have bought the annual Epic Pass, which covers all 37 mountains and urban ski parks owned by parent company Vail Resorts Inc. The Epic Pass has been revolutionary but lines like this beg the question: is it being properly managed?

SA Leads Way With Recovery Marketing, NSW Still in Meetings

Kudos to South Australia for its bush fire recovery and clarification campaign #BookThemOut, which kicked off more than two weeks ago. Still waiting for my home state of NSW – which has actually suffered more damage – to do something. What’s happening Destination NSW? Update: on Feb 8 Destination NSW launched a social media campaign, #LoveNSW, asking people to holiday in NSW and “post imagery of the experience on social media framed by hands in the shape of a love heart.”

Campaign to improve travel for pax with intellectual challenges

Travelport is launching a campaign to raise awareness among travel agents about how they can improve airline travel for passengers with intellectual challenges. The first goal is to promote the DPNA Special Service Request (SSR) code, which alerts airlines that a passenger has intellectual or developmental disability and needs assistance. This six-month long campaign, allied to the Special Olympics World Summer Games 2019 which begin next week in the UAE, will reach more than 100,000 travel agents in over 30 countries. Pictured is Team Jordan.

Meanwhile, in the European Alps…

Across the world there’s been crazy weather these past few weeks. But in the Swiss and French Alps it has been business as usual this winter. Snow, sunshine, alpine sport and spectacular scenery. I took these shots while travelling in Verbier and Chamonix, two of the world’s iconic mountain towns, in the second half of January. Get there of you can. And now, unfortunately, it’s back to work…

On the way to Tortin, deep in the Swiss Alps.