If all you’ve got is price, what do you do to soften your image?
The answer of course is to create a cute little character to represent your brand.
And that is exactly what Agoda, the Asian OTA notorious among hoteliers for its cutthroat pricing practices, has done.
It’s launched a range of “Agojis” the company says reflects Agoda’s corporate personality which is, wait for it, “thoughtful, surprising, unexpected, playful and humble”.
Five words I would never have associated with the brand.
That’s marketing for you, often a case of wishful thinking. Agoda has also tweaked its logo as part of a brand refresh.