If all you’ve got is price, what do you do to soften your image?

The answer of course is to create a cute little character to represent your brand.

And that is exactly what Agoda, the Asian OTA notorious among hoteliers for its cutthroat pricing practices, has done.

It’s launched a range of “Agojis” the company says reflects Agoda’s corporate personality which is, wait for it, “thoughtful, surprising, unexpected, playful and humble”.  

Five words I would never have associated with the brand.

That’s marketing for you, often a case of wishful thinking. Agoda has also tweaked its logo as part of a brand refresh.

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