Epic Pass = Epic Lift Queues at Vail

Here’s the lift queue at Vail last week after a powder dump.  At US$209 for a day ticket, not exactly value for money. But odds are that many of these punters would have bought the annual Epic Pass, which covers all 37 mountains and urban ski parks owned by parent company Vail Resorts Inc. The Epic Pass has been revolutionary but lines like this beg the question: is it being properly managed?

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4 thoughts on “Epic Pass = Epic Lift Queues at Vail”

  1. That not exactly the whole story. 1. Two thirds of the mountain was closed funneling skiers to only a few open lifts. 2. Masive snow attracted more skiers to Vail and 3. Epic pass holders swarmed the resort. Had it not been for the avalanche midigation, which is not optional, and all the lifts were open it would have been just another busy weekend at Vail.

    1. Thanks for the detail Peter. Still, not a good look and also raises questions about Vail’s crowd management and communication practices, especially with all the Epic Pass floaters in the Denver area. Surely they could segment local pass holders and text/email them the lift status across their Colorado resorts in advance at times like this. Premium price but low quality experience.

  2. Agree there’s a story there, but not sure how much you can blame Vail’s Epic Pass. It’s just a simple matter of high demand and temporary limited supply. The Epic Pass has been great for the both sides of the market. The Epic Mix app clearly tells you the wait time of each lift – people just need to use it. Hate to see so much bad press for a good program. I’m sure people will be a bit smarter in the future, knowing there are tools to avoid wasting their time in line. Maybe that’s what the story should call-out.

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