Rapid Asian Growth for Wotif.com

Wotif.com has boosted Asian sales revenues by 135% over the past 12 months, while increasing its regional property portfolio by 76% over the same period.

Company CEO Graeme Wood said in a statement wotif.com is also reaping benefits from its online sales agreement with low cost carrier Valuair.

During 2005 wotif.com’s Asian product focus has been signing up hotels in the secondary cities of China, Taiwan, Malaysia and Indochina in response to demand from business travellers visiting these regions.

“Meanwhile, we have been adding to our current product offerings in the major cities like Hong Kong, Singapore, Kuala Lumpur, Jakarta, Bangkok and Manila,” Mr Wood said.

In the second half of 2005, wotif.com will focus on expanding its presence in Hong Kong.

“On the leisure front, our focus has been developing a more diverse product range to include serviced apartments, golf and dive resorts as well as boutique hotels that cater to travellers who prefer an alternative to a normal hotel stay.”

To meet corporate demand, Wotif.com has been adding properties that feature facilities such as broadband internet access, fitness centres, business centres and work desks.
Major branded hotels are also playing a greater role.

This includes working with many of the Asian based regional and global hotel groups such as the Mandarin Oriental, Shangri-La, Intercontinental, Le Meridien, Raffles International, Pan Pacific amongst many others.

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