Kudos to South Australia for its bush fire recovery and clarification campaign #BookThemOut, which kicked off more than two weeks ago. Still waiting for my home state of NSW – which has actually suffered more damage – to do something. What’s happening Destination NSW? Update: on Feb 8 Destination NSW launched a social media campaign, #LoveNSW, asking people to holiday in NSW and “post imagery of the experience on social media framed by hands in the shape of a love heart.”

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