When will it end? That’s the question some are asking about the global boom in serviced apartments, but the sector’s steep growth trajectory shows no sign of slowing with development pipelines in key markets such as Europe expanding, invigorated by the arrival of new brands and concepts.

Key players believe there is still tremendous opportunity for the sector, which has evolved dramatically over the past 20 years. There’s been an influx of new, smart money driving development, while the rise of Airbnb has highlighted the advantages of staying in an apartment rather than a hotel.

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