In 1997, Steve Sherlock launched a travel agency specializing in German-speaking tours within Australia. After handling many requests from his German clients for rental cars, he decided to build a separate business selling car hire via the internet. Before long his online venture took off.
Steve subsequently created a number of highly-successful car hire businesses in Australia, the UK, NZ and the USA, including RentNewCars.com.au, CarHire.com.au and VroomVroomVroom.com.
Then in 2007 he invested everything he had learned — and earned — from those enterprises into developing a new business model and brand, Oodles.com.
Backed by early stage investment from Mario Salvo, the former owner of Europcar Australia, the Oodles.com. team is now creating the world’s leading car rental system for frequent travellers.
Steve is a graduate of Queensland University of Technology, Australia. He holds a Bachelor of Business Degree (with majors in International Business and German) and is a qualified travel agent. He is fluent in German, and lived in Europe for a number of years before embarking on his e-travel career.