RAMPANT travel discounting is driving people online to source the best deal.
Google reports that Australian travel web searches through its search engine were 28% higher in March 2009 than a year earlier.
Airlines enjoyed the biggest increase – queries up 38% year on year. Accommodation (+24%) and cruise (+29%) were also strong.
Industry advertisers know this and have also been using search in greater numbers – see Paid Search Doubles in Past Year. Travel Trends: April 23, 2009.