Rise and Rise of Travel Web Search

RAMPANT travel discounting is driving people online to source the best deal. 

Google reports that Australian travel web searches through its search engine were 28% higher in March 2009 than a year earlier.

Airlines enjoyed the biggest increase – queries up 38% year on year. Accommodation (+24%) and cruise (+29%) were also strong.

Industry advertisers know this and have also been using search in greater numbers – see Paid Search Doubles in Past YearTravel Trends: April 23, 2009.

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