It’s All About The Points For Gen Y Corporates

young corporate travellersYou can throw the “location, location, location” maxim away when it comes to Australia’s Gen Y travellers.

They are far more concerned with earning loyalty points – even if it means they have to stay in a crappy part of town a long way from the office.

An Egencia survey released today reveals that 73% of Australian corporate travellers born between 1981-1994 agree with the statement that “the ability to collect points is more important that than the location of the hotel”.

This compares with 60% of their global Gen Y peers.

Meanwhile, just 22% of their Baby Boomer parents (corporate travellers aged 55 and over, dubbed ‘seniors’ by Egencia) would opt for points over hotel location.

So is Gen Y being savvy, greedy or silly?

“The research suggests that the reason Gen Y travellers are so obsessed with earning points is the idea of using them for personal travel now and later on in life,” an Egencia spokesperson said.

“The survey showed that nearly 80% of Aussie Gen Ys have used loyalty points earned while travelling on business for leisure, compared to only 55% of senior travellers.

“We were quite surprised with the results.”

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One thought on “It’s All About The Points For Gen Y Corporates”

  1. And yet elsewhere I read that Millennials – are they Gen Y? – are all about the ‘experience’, rather than the mechanics, so I do wonder about this. Not sure they will want to check into an establishment in Bleaksville just because they get points. This might apply if you are using someone else’s money – ie the company you work for – but if it is your own money most people – irrespective of age – will go for a combination of best price, best location, and points are way down the pecking order. Maybe baby boomers are more conscious of price and value when it comes to using employers’ money, but very few are profligate when it comes to wasting their own hard-earned. Or I’d hope so.

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