Travel Cannot Escape Rationalisation at News Limited

newspapersREAD all about it – Sunday travel supplements will never be the same again! That’s because they’ll all be the same with the nationalisation this weekend by News Limited of its Escape travel supplement. Each Sunday newspaper – Sunday Telegraph (Sydney), Sunday Herald-Sun (Melbourne), Sunday Advertiser (Adelaide), Sunday Times (Perth) etc – will no longer have their own travel lift out. Instead, Escape will be a single main section to all papers but larger in bigger markets such as Sydney and Melbourne. There will be some local pages. It’s all part of the trend toward media power into fewer hands with “those left getting ever more titles,” said one hack. In other media news, former managing director of  Travel.com.au, Adam Johnson, has started an online travel advertising network called VerticalMedia.

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