TripAdvisor Buys Jetsetter, Targets Private Sale Space

The diversification of TripAdvisor continues with its acquisition of private sale site, Jetsetter.com, which specialises in luxury hotel deals. Jetsetter brand will continue to operate out of New York City and be incorporated into TripAdvisor subsidiary Smarter Travel Media, which also runs Booking Buddy, SniqueAway and Tingo.

“With Jetsetter and our own SniqueAway brand, we now have two leading travel private sale sites under one roof,” said Steve Kaufer, co-founder and CEO TripAdvisor, Inc. Terms of the acquisition were not disclosed.

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