Bernie O’Keefe is the Director of Marketing for Tangalooma Island Resort, representing the diverse range of accommodation, restaurants, activities, tours, and marine animal encounters that have forged Tangalooma as an enduring icon of Queensland & Australian Tourism for over 50 years.
Originally joining Tangalooma in 2013 as Director of Digital Business, his role has since evolved to take a more wholistic approach to shaping the broader marketing, branding, and product strategy which is still heavily influenced by his digital business background.
Prior to joining Tangalooma, he was the Director of Online at Hamilton Island commissioned to build & consolidate the digital strategy, resulting in the growth of direct sales channels, guest service experiences, and brand exposure through the delivery of projects that leveraging the commercial opportunities of each digital channel.
Previously Bernie was the eBusiness Operations Manager for ING Australia. During this time he was selected to manage the ING Global eInsurance Team fostering innovation projects to drive sales, social networking applications, and the rollout of a common analytics platform across offices in Australia, Hong Kong, China, Canada, The Netherlands and USA.
With over 16 years of sales & marketing experience in Australia, the UK, and Ireland; O’Keefe holds a Bachelor of Business in Marketing from Queensland University of Technology.