JETSTAR’S online booking engine went into "meltdown" yesterday afternoon following the release of a $22 fare which quadrupled its normal mid-afternoon traffic. Spokesperson Simone Pregellio told the Sydney Morning Herald that a "22,000 Seats for $22" online sale was announced to the airline’s 300,000 email subscribers at 2pm and that they all tried to book at once.
"The site’s not down, but the booking engine’s having a meltdown at the moment because we’re getting so many hits," she told the SMH. "You can get into the homepage, bit it’s quite slow with the booking engine. We’re speaking about getting extra capacity." It is believed the issue is directly related to the number of customers using the booking engine, rather than actual website performance – (Feb 9, 2007).