There’s been a flurry of distribution deals announced lately in Australia and Asia all following the same pattern – product aggregator signs with major supplier to distribute non-core product. It’s what’s making the online travel world go round.

Deal One: Singapore Airlines has signed a global partnership with Octopus Travel to sell hotel rooms and transfers through forty SQ websites. In an interesting twist, Octopus Travel committed to providing call centre sales and support – online product wasn’t enough, real people sealed the deal.

Deal Two: Viator is now distributing destination product through the website of Blue Holidays, the holiday packaging arm of Virgin Blue Airlines. Viator, which offers destination activities in 75 countries, now has more than 3500 affiliates.

Deal Three: Travelocity has teamed with Jet Airways to sell Indian hotel product in ‘real time’ through ‘’. It’s the first deal for the Travelocity Partner Network in India and follows the recent launch of ‘’.

Get set for more of the same, particularly in Asia, and particularly with hotels.
May 1, 2007


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