At least, that’s according to Forrester Research in the US. The report – E-Mail Marketing Comes of Age – claims 94% of marketers are using email. It says open rates have remained steady at about 5% and that those who buy email marketed stuff spend 138% more than people who avoid email marketing.
The study shows that three out of five people who forward email messages to friends are women, and that one-third of consumers who maintain a separate email address to receive email promotions are in the 18-34 year old range.
May 2, 2007