What happens In Vegas Ends Up In Thredbo

THERE’S no such thing as a new idea, especially in marketing. Just look at the new tagline for Thredbo – “What goes on in Thredbo, stays in Thredbo” – which has started appearing in the mass media. Sound familiar? That’s probably because the Las Vegas Convention and Visitors Authority has been using “What happens in Vegas, stays in Vegas” with a lot of success for the last few years. But then, that itself is a variation on “What happens on tour, stays on tour”. So no-one can complain too loudly. Or claim credit for a brilliantly original idea. Perhaps great minds merely think alike, but then we are talking about the advertising industry…

May 15, 2007

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