TripAdvisor Passes 10 Million Reviews

Anyone doubting the power of travel communities should have any cynicism blown away by the announcement from market leader TripAdvisor that its site now features 10 million user reviews – double the amount it had just 12 months ago. TripAdvisor also claims 20 million monthly visitors and six million members. Meanwhile the site has launched a traveller networking tool that allows members to plan, write and share itineraries and thoughts. The website’s VP of Marketing, Christine Petersen, boasted: "We think we’ve created a category killer.” Time will tell.

Travel Trends: July 5, 2007

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