Anyone doubting the power of travel communities should have any cynicism blown away by the announcement from market leader TripAdvisor that its site now features 10 million user reviews – double the amount it had just 12 months ago. TripAdvisor also claims 20 million monthly visitors and six million members. Meanwhile the site has launched a traveller networking tool that allows members to plan, write and share itineraries and thoughts. The website’s VP of Marketing, Christine Petersen, boasted: "We think we’ve created a category killer.” Time will tell.

Travel Trends: July 5, 2007

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